Bragg Gaming Group announces strategic restructuring, including job losses Sophie Atkinson Suswati Basu Bragg Gaming Group will be undergoing a strategic restructuring, with a reduction to around 12% of its global workforce. The company says these changes, including the staff reductions, have been designed to “realign the organization” and “thereby improve its … Continue reading Bragg Gaming Group announces strategic restructuring, including job losses
January 09, 2026 Why most strategic plans fail just as often as New Year’s resolutions
Planning feels impossible in a year of AI upheaval and global instability. Don’t freeze — use these 20 expert tips to move forward with clarity. Mike Pastore on September 12, 2025 With the beach umbrella stored for the winter and the kids back in school, it’s planning season for marketing teams. Developing a strategic … Continue reading 20 strategic planning tips for marketers preparing for 2026
Drive deeper account engagement, accelerate pipeline and increase deal size through targeted, intimate ABM events. Steve Armenti on August 21, 2025 Trade shows and virtual conferences still dominate marketing calendars, especially for field marketing teams. But more sophisticated ABM programs are discovering that privately hosted events beat scale for driving qualified pipeline. These intimate … Continue reading A strategic framework for turning small-scale events into ABM wins
AI is transforming the customer experience space, and we’re witnessing the start of an arms race. Mike Pastore on August 4, 2025 Last week, Salesforce and ServiceNow invested $ 1.5 billion in Genesys, a customer experience vendor that built its business powering contact centers. Genesys was one of the pioneers of cloud-based contact centers, … Continue reading Salesforce’s investment in Genesys is strategic, not just financial
For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy. Melissa Reeve on July 25, 2025 Recently, I put some of the newer, more powerful deep research tools through their paces to see if AI could handle the kind of deep, strategic research marketers … Continue reading Making AI deep research work for strategic marketing tasks
Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data democratization are redefining their roles. Greg Kihlstrom on April 15, 2025 Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the … Continue reading The strategic rise of the marketing analyst in the age of AI
From brand storytelling to demand gen, data is the common thread. See how AI and analytics are unifying all aspects of B2B tech marketing. Runa Macleod on March 4, 2025 B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation … Continue reading How B2B marketing is becoming a strategic growth driver
Move from busywork to a strategic approach that builds meaningful connections and drives sustainable growth. Jon-Mikel Bailey on January 31, 2025 Marketing isn’t about tactics, tricks or tools — it’s about having the right conversation with the right audience. Without a brand-first strategy, all your efforts are just noise. Here’s how to shift your … Continue reading 5 ways to transition from tactical to strategic marketing
Make AI work for your team with a structured approach to adoption, training and implementation. Here’s how. Steve Bevilacqua on January 30, 2025 AI is reshaping marketing, but jumping on every new tool isn’t the path to success. True AI readiness comes from a strategic approach — assessing your tech stack, identifying real opportunities … Continue reading Is your marketing team AI-ready? 8 steps to strategic AI adoption
