Testing is much more complex than it seems, but focus on the insights and not the results. Tim Parkin on April 4, 2022 Are you running tests in your marketing? If not, you should be. If you are, you’re probably not getting the full value from your testing. Testing is the single most powerful tool … Continue reading Why testing is strategic experimentation for sustainable growth
Erin Hynes November 24, 2021 Consumers today have many products and brands contending for their attention, which means the CPG industry is an especially competitive one. And in CPG digital marketing, it’s a challenge to keep up with emerging technologies as well as rapidly growing consumer demands. The pandemic changed the way shoppers browse and … Continue reading 4 Tips For a Strategic CPG Digital Marketing Campaign (And the Trends to Back Them Up)
Liz Kislik August 18, 2021 During this past calendar quarter, I’ve worked with two very different clients with leadership teams in the early stage of implementing new strategic plans. In both cases, one or two executives abandoned a mutually agreed upon decision in the 11th hour to make an impassioned pitch for going in a … Continue reading A Leadership Faction Suddenly Rejects the Strategic Direction. Now What?
Christa Tuttle August 8, 2021 Marketing campaigns require a large investment in terms of cost, effort and reputation. Before planning and executing a campaign, it is important to think strategically about what will be included. From activities to deadlines and key players involved, there are a lot of factors that go into created an integrated … Continue reading Key Questions to Ask When Building a Strategic Integrated Marketing Plan
Dave Sutton August 6, 2021 As we experience a manic post-2020 boom, and as both businesses and shoppers end up online more than ever, it’s become very common to see companies making a slue of unforced strategic errors. Whether you have a small e-commerce site, an emerging mid-sized company, or an established legacy brand, here … Continue reading Common Strategic Errors to Avoid
Grace Lau July 6, 2021 Image source In business, as in life, two voices are more powerful than one. Strategic collaboration can drive your marketing and turbo-charge your lead generation. Like a musical collaboration, a partnership should combine two parties’ complementary attributes and make both shine even more brightly to their audiences. 10 of the … Continue reading How to Streamline Your Lead Generation Campaigns With Strategic Collaboration
Drew McLellan June 22, 2021 You’re probably involved in a lot of different projects as an agency owner or marketing team leader. You oversee the entire team, ensuring smooth processes and satisfied clients. But if you get too bogged down in the weeds — and the strategy — of each campaign, you become a bottleneck … Continue reading Cultivating a Workplace Environment That Excels in Strategic Thinking
Laura Patterson April 5, 2021 If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed, perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. It did for me. For us at VisionEdge Marketing, it continues to corroborate our … Continue reading How Technology Places CMOs at Risk of Losing Their Strategic Role
Rick Goodman March 27, 2021 There are many benefits to strategic planning and over the years I have discovered seven ways strategic planning increases productivity. Of course, there are more than seven ways strategic planning increases productivity however these have been the ones that have always given me the most benefit personally and professionally. As … Continue reading 7 Ways Strategic Planning Increases Productivity
How to change your approach to strategic planning in this fast-moving business environment. Ryan Phelan on January 21, 2021 Somebody asked me the other day if I planned to take a trip this year. I used to travel regularly for both work and pleasure, but I spent 2020 on the ground. I answered, “I don’t … Continue reading Rethinking your strategic planning for 2021
