By Clint Rainey November 02, 2022 Back to the office, you say? Workers may say, not so fast. With return-to-office mandates looming or already in effect, a new report shows that employees have been increasingly turning to Google for plausible excuses to stay home, or even skip the workday entirely. The new study, released Tuesday … Continue reading ‘Best excuses for missing work’: the Google search taking the world by storm in the RTO era
Solomiia Ryfiak January 4, 2021 In today’s world of eCommerce, data has become the ultimate commodity. The eCommerce sector produces oceans of data on customers’ behavior and purchasing habits. But while some businesses have learned to cut through the tides of data, others are drowning. As data sets get bigger and more complex, traditional data … Continue reading Big Data Is Taking eCommerce by Storm. Here’s Why You Can’t Wait It Out
Angela Hausman, PhD June 23, 2020 MichaelGaida / Pixabay Business adversity comes with regularity but the world we live in right now seems particularly challenging. Whether it’s a small budget or competing against bigger well-established rivals or external challenges, success doesn’t come easily. If it did, every business would succeed. Still, no one foresaw a … Continue reading 5 Steps to Help Guide Your Business Through a Storm
Patti Podnar — June 2, 2017 Follow @PodnarWriting— June 2, 2017 tpsdave / Pixabay In the summer of 2003, I was standing in my sunroom, holding my six-month-old little boy in my arms, and watching the willow tree in my backyard bend over until it was almost parallel with the ground. In the aftermath of … Continue reading Weathering the Storm: The Role of Social Media in Crisis Management
Columnist David Rodnitzky takes a look at the decline of newspaper ad revenue and the current state of TV and asks what it means for the future of digital advertising. David Rodnitzky on May 30, 2017 I recall an amazing chart I saw a few years ago about the decline in newspaper advertising revenue. … Continue reading The calm before the storm: Why media channels die quickly
Brooke B. Sellas — May 10, 2017 Follow @madSMscientist— May 10, 2017 Remember when brainstorming meetings were cool? The problem with getting together with your cohorts and coercing the creative juices to flow is that creativity doesn’t work like that; it’s not tied to deadlines. Nor does creativity care that such-and-such is due today. So … Continue reading Brainstorming Meetings: What To Do When They’re All Storm & No Brain
by Neil Wood-Mitchell Follow @ThreeMotionUKAugust 22, 2016 The Art of Video Marketing – Part II In part I (Why Most YouTube Videos Suck) we looked at why the majority of YouTube videos fail to generate views; instead languishing with little or no interest. Thankfully YouTube is just one of a myriad of platforms and channels … Continue reading Creating the Perfect Video Marketing Storm
by Jeanette Russell May 24, 2016 Follow @jnetrussellMay 24, 2016 Many organizations, especially those who work on advocacy campaigns, have been using Twitter storms to elevate issues, pressure decision makers, reach the media and engage their base for years. What’s new is the ability for nonprofits to recruit social media influencers directly from their email … Continue reading Invite Influencers to Your Next Twitter Storm
As regulators debate the new cookie law for Europe, columnist Rob Rasko explains who wins and who loses and how the expected outcome will affect some U.S. companies. Rob Rasko on June 3, 2015 If you are like me and keep a close eye on all things related to the future of digital media, then you … Continue reading Digital Forecast: A Data-Protection Storm Is Brewing In Europe
