Nicole Blanckenberg — March 9, 2017 Follow @https://twitter.com/StoreYaCom— March 9, 2017 Even the smallest optimization can increase sales. Optimization means more shoppers can find you, spend more time on your site, find what you’re selling and purchase more easily. Here are 12 quick optimization tips you can implement today to get your concessions up. 1: … Continue reading 12 Easy Tricks to Optimize Your Store For More Conversions
Nicole Blanckenberg — March 1, 2017 Follow @https://twitter.com/StoreYaCom— March 1, 2017 Over the last couple of weeks I decided to open an online store so I could take our readers step by step through the entire process from beginning to end. What niche will you be selling, you may ask? Well, that’s the biggest question … Continue reading How to Find a Profitable Niche for Your Online Store
Alan Rita — February 21, 2017 — February 21, 2017 One of the crucial steps when building your store’s website is to choose the eCommerce system your site is going to host; and even if some store owners prefer to have developers creating their own platforms, truth is that pre-built eCommerce platforms are still the … Continue reading eCommerce Platforms: How to Choose the Best for Your Store
App Store Optimization: A Huge Opportunity in 2017 by Blair Matsuura, Op-Ed Contributor, February 13, 2017 For around the past five years, the advertising industry has slowly moved from a desktop to a mobile-first world. As of 2016, two-thirds of all digital time is spent on mobile. About 85% of that time is spent in … Continue reading App Store Optimization: A Huge Opportunity in 2017
Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info — and how you can get similar insights even without qualifying for store visit conversions. Matt Lawson on January 18, 2017 Google has measured over three billion visits to physical … Continue reading Mind the store: Using AdWords to drive offline sales
Nicole Blanckenberg — December 22, 2016 Follow @https://twitter.com/StoreYaCom— December 22, 2016 Goodbye 2016, hello 2017! Christmas shopping is done, the new year is almost upon us, and the January conversion lull is on its way. It’s easy to just want to hibernate for the rest of winter. However, as the quieter months role in, you … Continue reading Top 4 Things Every Store Owner Should Do for the New Year
Richard Stevenson — December 16, 2016 Follow @epages— December 16, 2016 With competition online more fierce than ever, here are some neat ways to ensure your store stands out from the crowd Some months ago, a colleague of mine ordered a pair of shoes from an online store. When they unpacked the parcel during lunchtime, … Continue reading 5 Ways to Make Your Online Store Stand Out
Lexy Wright — December 9, 2016 Follow @lexywright— December 9, 2016 Marketing is continuously evolving– new channels and technologies are emerging and consumers’ preferred methods of media consumption are changing with them. One such shift in the marketing landscape is the increased popularity of visual, social channels such as Instagram, YouTube, and Facebook. These social … Continue reading 3 Reasons Why Your Shopify Store Needs Social Media Influencers
The company also shared insights on mobile’s role in driving store visits on Black Friday last year. Ginny Marvin on November 23, 2016 Google is integrating Store Visits data into more AdWords reporting ahead of the holiday shopping surge. The search giant also shared findings on mobile search trends and store traffic patterns from … Continue reading Google beefs up Store Visits reporting in AdWords in time for Black Friday
Gail Oliver — November 8, 2016 Follow @AttentionGet— November 8, 2016 This Friday, November 11th is Singles Day, so when you start to see trending hashtags on social media such as #Double11 or #SinglesDay you’ll know why. In 2009, Chinese e-commerce giant Alibaba decided to capitalize on “Singles Day” also known as Guanggun Jie or … Continue reading How Your Online Store Can Take Advantage of Singles Day
