by Nashaat Quadri July 28, 2016July 28, 2016 Everybody feels that content marketing is the future of digital marketing but they’re probably not aware as to what exactly is the trend in this field. What kind of content people love to consume and has greater chances of going viral? Yes, we are talking about video … Continue reading Stop Wasting Time and Start Video Marketing [Infographic]
What’s a digital hub, and what can it do for your organization? Columnist Sanjay Dholakia explains why having a central nervous system for marketing is a no-brainer. Sanjay Dholakia on July 22, 2016 If your company doesn’t yet have a digital hub, it won’t be long before your CEO demands to know why not. … Continue reading Marketers: Stop, drop and build a digital hub
by Andrew Raso July 12, 2016 Follow @marketinggurus3July 12, 2016 Asking 100 questions to build a buyer persona is helpful – for a brand new marketer who knows nothing about their audience. But if you’ve been at this for even a little while, you already have answers to nearly all these questions. In ecommerce, you … Continue reading Stop Over-Thinking Buyer Personas: The Only 5 Questions E-commerce Sellers Need to Ask
by Sahail Ashraf July 1, 2016 Follow @TalcontentJuly 1, 2016 Hey, you know what? Social media has changed a lot more than you might think. Okay, it’s not that different to what it was a couple of years ago, but it’s definitely fair to say that things were a little less complex two years ago. … Continue reading 8 Old Fashioned Social Media Tactics You Need To Stop Using Now
Fishing for backlinks is like fishing for compliments: the sincerity will always be questionable. Read backlink veteran Kyla Becker’s perspective on why we need to step away from backlinks and get back to basics. Kyla Becker on June 23, 2016 Backlinks are important — there’s no argument on that fact. The emphasis that has been … Continue reading Back to basics: Why you need to stop stressing over backlinks
by Jeremy Durant June 21, 2016 Follow @BopDesignSDJune 21, 2016 Alright, so the title here sounds a little harsh. Let me explain. Your B2B website should be a living, breathing resource center for potential and current clients. The blog is at the center of this resource as a content marketing tool for continually adding fresh, … Continue reading Stop Writing Blogs About Your Products and Services
Failure isn’t always a bad thing. Columnist Rachel Lindteigen says that by looking at what didn’t work, you can learn more about your customers and gain a better perspective for future content. Rachel Lindteigen on May 27, 2016 While no one sets out to fail at something, it seems the fear of failure is … Continue reading Stop fearing failure and be brave in your content marketing program
by Kirill Kniazev May 18, 2016 Follow @kirill_kniazevMay 18, 2016 Winning Marketing doesn’t offer PPC services at this time so I have no skin in this game. What I do offer is insight as someone who managed small business PPC in the past and managed people and agencies who do this professionally. Let’s find out … Continue reading Is My PPC Agency or Manager Ripping Me Off? How to Stop Losing Money on AdWords
by Michyl Culos May 11, 2016May 11, 2016 So, your newsletter subscription form is embedded on your website. Which essentially means that subscribers need to come to it. But what if, instead of playing hard to get, your newsletter subscription form could come… to your subscribers instead? This is exactly what Facebook Lead Ads lets … Continue reading Stop Playing Hard-To-Get with Facebook Lead Ads
By Danny Hall April 29th, 2016 OK, so you have been told that you must write a blog for your company website, but you have the constant nagging questions at the back of your mind – is it worth it, do I have time? Well, the answer to both those questions is, yes! Let’s take a … Continue reading How To Stop Worrying & Love Your Blog
