Markus Linder — June 11, 2018 Follow @markuslinder — June 11, 2018 How many hours and marketing dollars do you spend on widening your purchase funnel to ensure you capture enough people? Trying to hit conversion and sales targets, many businesses focus their efforts on the purchase funnel fringes, tweaking marketing campaigns or A/B testing … Continue reading 4 Purchase Funnel Mistakes That Stop You From Making the Sale
Todd Vaske — June 7, 2018 — June 7, 2018 Branding and logos are important. I get it. I recognize many brands solely based on their logo… Under Armour, Dairy Queen, Facebook. And yes, I know many companies have brand guidelines requiring their logos be placed at the start of a video. So, what I’m … Continue reading Stop! Why Your Video Intro Should NOT Start With A Logo
Samantha Martin — May 21, 2018 Follow @Socially_Sam — May 21, 2018 Getting into bad business habits will hold you back and stop you from growing your business. We all have bad habits and it’s not just limited to things like biting your nails or smoking. We also have bad business habits. Here are 5 … Continue reading Bad Business Habits You Need To Stop
Choncé Maddox — May 8, 2018 — May 8, 2018 LUM3N / Pixabay I have a bad habit of overloading my work schedule to the point where I almost can’t keep up. I’m my own worst enemy when this happens. Like many other ambitious workers, I have goals and want to take on the world … Continue reading How to Stop Overloading Your Work Schedule
Liz Kislik — May 8, 2018 Follow @lizkislik — May 8, 2018 When you inherit incumbent staff members, you almost never get all grade-A players. But if you wind up with too many people who are stuck at B+ or lower, it can be tough to achieve all the results you’re responsible for. I’m currently … Continue reading Why You Need to Stop Covering for Your B+ Employees
Contributor Casey Wuestefeld reminds programmatic native advertisers that context is key to realizing this format’s potential. Casey Wuestefeld on April 30, 2018 With consumers installing ad blockers and now browser companies following suit, not to mention ad fraud, domain spoofing, lack of viewability and disastrously poor brand-safety measures as a further body of evidence, … Continue reading Native isn’t display. Stop treating it like it is.
Contributor Brian Solis urges brands to prioritize the mobile experience as consumers seek to complete tasks and purchases on their devices. Brian Solis on April 10, 2018 People check their phones every 15 minutes on average, about 47 times a day, even if they have no alerts or notifications, according to a Deloitte study. … Continue reading Brands, please stop ruining the consumer mobile journey with desktop experiences
Kasia Kowalska — April 4, 2018 — April 4, 2018 Cold email rejection is never fun. You take the time to research your prospect, you know your product can help them, you carefully tailor your opening email to speak to them personally, and you hit the ‘Send’ button with excitement. You just know they’re going … Continue reading “Stop Emailing Me!” – How to Deal With Cold Email Rejection
What Happens When Consumers Stop Giving Up Data Willingly? by Laurie Sullivan , Staff Writer @lauriesullivan, March 30, 2018 Recent news about how companies like Google and Facebook harvest personal data or allow other companies to gain users’ personal data have raised concern among marketers. In the past week I have spoken with a handful of … Continue reading What Happens When Consumers Stop Giving Up Data Willingly?
Karen Repoli — March 22, 2018 Follow @karenrepoli — March 22, 2018 Most business people today understand that social media marketing needs to be a part of their marketing strategy. If you haven’t jumped on the bandwagon yet, you are being left behind! 1/3 or the world use social networks regularly. (Hubspot) 72% of … Continue reading Stop! This Will Change How You Do Social Media
