by Al Gomez June 17, 2016June 17, 2016 Search engine optimization (SEO) is NOT dead – but most of its strategies are. If you remember link-building, article submissions, and blog commenting, you probably belonged to a time when digital marketers could get away with simply bookmarking a keyword-rich blog post on Digg. But search engines … Continue reading 5 Outdated SEO Strategies You Can Still Use Today
by Randy Milanovic June 15, 2016 Follow @kayak360June 15, 2016 One of the ways I work to extend the reach of my content is to take popular pieces and share them with my network via LinkedIn Pulse. Many of those self-syndicated pieces have been so well-received, they’ve generated big views and many new leads. However, … Continue reading Does Social Posting Still Have a Pulse?
by Wendy Lindars May 17, 2016 Follow @enx2marketingMay 17, 2016 Before the rise of social media, there were newsletters. If you wanted to inform your customers about the deals of the week or recent news items, chances are you created an email blast to send out. It was fun to design and gather information for … Continue reading Skimm This: Why Email Newsletters are Still Important to Your Business
by David Bernstein May 15, 2016 Follow @dbernsteMay 15, 2016 Without question, we are living in an increasingly mobile world, where smartphones are being used for more and more personal and business activities, including job seeking. And while many industry pundits tout the rise of mobile candidate applications, a closer look at recent survey results … Continue reading Job Seekers Utilizing Mobile is Growing But Still Lacks Conversion
by Emily Ahlbum April 20, 2016 Follow @emilyahlbumApril 20, 2016 We know that a website is the hub of all our marketing efforts. So it’s critical to maintain a website that is up-to-date and filled with valuable, quality content to attract, convince and convert visitors into leads and eventually into sales. But if you’re website … Continue reading 8 Major Website Mistakes You’re Still Making
by Jack Loechner, , Staff Writer @mp_research, April 20, 2016 Based on a survey of client-side advertisers and agencies, this report explores the extent to which brands are putting mobile at the center of their integrated marketing activities. According to the ClickZ Intelligence Report about the State of Mobile Advertising 2016, many advertisers are still … Continue reading Mobile Advertising Still A Work In Process
by Chris Horton April 15, 2016 Follow @chrshortonApril 15, 2016 Believe me, I get it. An inveterate slacker who tends to view any sort of change with a wary eye, I understand how difficult it can be to embrace new technologies, especially as a small business with limited resources. But we’re halfway through 2016 and … Continue reading Note to the Nearly Half of US Small Businesses Still Not Mobile Optimized: Get Crackin’
by Chris Boyles April 8, 2016 Follow @chrsboylsApril 8, 2016 Don’t panic, the end of organic reach on Instagram isn’t as bad as you think. While many have reacted to the algorithmic changes with a “sky is falling” attitude, there’s still a way for your content to appear in people’s feeds without paying for the … Continue reading How To Ensure Your Branded Content Is Still Seen On Instagram
by Heather Lloyd-Martin April 3, 2016April 3, 2016 Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? Here’s the problem. Following this advice means you’ll lose out on valuable traffic. Here’s why. First, a little history… Once upon a time, keyphrase stuffing was all the rage — … Continue reading Yes, Keyphrase Research is Still Important
by Larry Kim March 31, 2016March 31, 2016 There have been a rash of tweets and blogposts recently talking about the problems with using averages in PPC marketing. For example, this one where Julie Bacchini argues that “averages are a sucky metric”: While it’s true that sometimes averages can be very misleading, the problem with … Continue reading Why Averages Still Matter in PPC
