by Brannon Brooks Follow @killbrannonAugust 31, 2016 Google has seemingly slapped down all attempts at marketing for the purposes of SEO in the last few years. Understand that in the past SEO was about stuffing keywords into content and throwing out lots of back links. SEO was something you actively worked towards But Google wants … Continue reading Is SEO Still Relevant In The Modern World Of Digital Marketing?
Link building for e-commerce sites can be a challenge, but it isn’t impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store. Christian Sculthorp on August 29, 2016 With PPC prices increasing and Facebook becoming more competitive, organic search traffic can make or break an e-commerce site. … Continue reading 4 e-commerce link building tactics that still work in 2016
Link metrics have been the foundation of Google’s ranking algorithm since the beginning, but could anything ever surpass links as a ranking signal? Columnist Jayson DeMers speculates. Jayson DeMers on August 12, 2016 It’s almost impossible to see any meaningful search engine optimization (SEO) results without spending some time building and honing your inbound link … Continue reading Why links are still the core authority signal in Google’s algorithm
by Stacey Rudolph July 30, 2016July 30, 2016 A/B testing is an amazingly powerful way to exploit the effectiveness of your web page. This involves testing two variations or two versions of an element in a web page to see which one performs better. In other words, AB testing is essentially an experiment that uses … Continue reading Why Many Companies Still Get It Wrong When It Comes To A/B Testing [Infographic]
by Laurie Sullivan, Staff Writer @lauriesullivan, August 1, 2016, 12:54 PM It seems shocking, but 48% of companies and 46% of agencies participating in a study from Econsultancy, in partnership with Adobe Marketing Cloud released Friday, still don’t have a mobile advertising and marketing strategy. Some 32% of companies and 43% of agencies say they have … Continue reading Nearly Half Of Brands, Agencies Still Don’t Have A Mobile Strategy
by Morgan Schuman July 8, 2016July 8, 2016 With so many different ways to reach your audience, you might think that Pay-Per-Click (PPC) advertising is an unnecessary use of your valuable advertising dollars. But before you think about pulling the plug on your PPC campaign, there are a few things to know. Here are the … Continue reading Is Pay-Per-Click (PPC) Still Relevant?
by Laura Cole July 4, 2016July 4, 2016 While the word blogging is well-known and widely used in 2016, this generic description does little to capture the diversity of the discipline. After all, blogging can be practised in various ways and to achieve a number of alternative goals, while these subtle differences also impact on … Continue reading Can Blogging Still Be A Lucrative Career Option In 2016?
by Laurie Sullivan @lauriesullivan, June 23, 2016, 12:44 PM Paid and organic search campaigns take a back seat to other marketing channels like content creation at large enterprises because many still find it too difficult to prove the return on investment — especially for search engine optimization (SEO), according to a new survey released Thursday. … Continue reading Search Still Too Difficult For Some To Prove ROI
by Wayne Friedman, June 22, 2016, 9:57 AM Although brand-related face-to-face conversations have declined somewhat in the face of digital media, word-of-mouth talk is still the dominant form of brand communication among consumers. In 2015, 72% percent of brand-related conversations came in the form of face-to-face talk — down from 77% in 2008, according to … Continue reading Word-Of-Mouth Influence Still Strong In Digital Age
by Laura Donovan June 21, 2016 Follow @thewordproJune 21, 2016 In the past few weeks we have spoken with a few business owners who are doing “just fine” with their current marketing and advertising efforts (or lack of effort.) They were all established, small local businesses with a firm foundation in the community. Thus far, … Continue reading If You are Still Ignoring Social Media – Customers May Start to Ignore You
