by Meaghan McBee January 21, 2016 Follow @ZenContentJanuary 21, 2016 Advancing technology and unsteady organic reach are brewing the perfect storm for innovative digital marketing content. The past few years have seen a boom in creative tactics, including successful strategies like humorous video campaigns and interactive infographics. These experimental methods won’t disappear anytime soon, so … Continue reading 6 Steps to a Zen Digital Strategy in 2016
by Irene McConnell January 19, 2016January 19, 2016 Of all the workplace myths out there, “I just want to do a good job and office politics get in the way” is one of the most prevalent – and the most wrong. There’s also a widely held misconception that those who ‘do’ office politics well are … Continue reading 6 Simple Steps To Help You Conquer Office Politics
by Dhariana Lozano January 19, 2016 Follow @DhariLoJanuary 19, 2016 Social media engagement has been in the shadows as a goal and metric, but it seems that 2016 will be the year audience engagement gets to (finally) shine! It’s one thing to amass a following – just numbers of people that pile up and follow … Continue reading 8 Steps to Increase Your Social Media Engagement
by Justin Wong January 13, 2016 Follow @CurvecommsJanuary 13, 2016 The Christmas season is one of the most competitive times for any type of online advertising. Every business, from mom and pop stores to big-box retailers will be fighting over the public’s attention on Facebook. Does that mean you shouldn’t advertise? No! A study from … Continue reading 4 Steps to Improve Your Facebook Ads
by Annaliese Henwood January 11, 2016 Follow @MktgInnovatorJanuary 11, 2016 It’s not new news that social media marketing cannot be ignored any longer. Twitter marketing is no exception. Twitter is one of the most popular, most active platforms out there. However, with the shortened character limit* and fast-paced feed, this social network can seem a … Continue reading Twitter Marketing for Beginners: 7 Essential Steps
by Kirk Dando January 7, 2016January 7, 2016 Hiring people is one of the most difficult things leaders do, but if you do it right, it makes everything immensely easier. However, most of the time we get in a rush because we’re desperate for help and try to take the easy or quick way. Time … Continue reading 3 Steps to Hiring the Right Person
by Richard Shapiro January 6, 2016 Follow @RichardRShapiroJanuary 6, 2016 Repeat business is all about building relationships. There is no doubt that it is easier to create and build a relationship with a consumer in person or over the phone than online. But, it is not impossible for an e-commerce site. The trend is clear. … Continue reading 8 Steps to Guarantee Repeat Business for E-commerce Sites
by Katie Leimkuehler January 5, 2016 Follow @kleimkuehlerJanuary 5, 2016 Social media is a vital part to any business, but it’s not just enough to use you – you have to actively utilize all that it offers you. Your social media channel is your direct link to your customers and the audience you’re trying to … Continue reading 3 Steps to Connecting with Customers on Social Media
by Justin Herring January 5, 2016 Follow @justincherringJanuary 5, 2016 You wish your target audience knew who you were. Don’t you? In fact, you probably think you are doing everything possible to increase your brand online so they can find you. You may well be on your way to creating a great presence, but in … Continue reading 6 Super Useful Steps To Improve Your Online Presence
Looking to step up your affiliate marketing strategy in 2016? Columnist Melissa Feemster outlines some best practices to get you off on the right foot. Melissa Feemster on December 31, 2015 With 2015 just about in the rearview mirror, it’s time to look down the open road that is 2016. Affiliate marketing, with its roots … Continue reading 2016 Resolutions For Affiliate Advertisers: 5 Steps To A Successful Year Ahead
