Karen Repoli — September 6, 2017 Follow @karenrepoli — September 6, 2017 Free-Photos / Pixabay Are Your Blogs Optimized for Social Media? Let’s get back to something super simple. Our task right now is to make sure it’s easy to share our updated (and new) content via social media. When we talked about images, I … Continue reading Reviving Your Old Blog Posts Steps 6 and 7: Optimize for Social Media and Start Driving Traffic
Sourov De — September 6, 2017 — September 6, 2017 geralt / Pixabay Often colleagues will ask if they can grab a coffee to bounce their marketing strategy off of us. When we ask them what their marketing strategy is, we often get complicated explanations. Sometimes marketing strategy is even confused with marketing tactics. In … Continue reading Marketing Strategy in 3 Simple Steps
Contributor Jeremy Knauff shares the steps his agency takes, and the tools they use, to create a structured and efficient link-building process. Jeremy Knauff on September 5, 2017 Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both … Continue reading 5 steps to creating a more efficient link-building campaign
Tom Fielder — September 4, 2017 Follow @LDL_Learning — September 4, 2017 Wokandapix / Pixabay As human beings we yearn to belong to something bigger than ourselves, to something which fills our daily lives with meaning. Throughout history we have been prepared to go to extraordinary lengths in the pursuit of such a cause – … Continue reading 3 Steps to Build Vision as a Leader
Anna Moumtzidou — August 30, 2017 Follow @SoutherlyComms — August 30, 2017 TeroVesalainen / Pixabay There is no doubting that we live in the social media age. Personal and business accounts invest a lot of time and money into growing their social media channels, yet it is not so much about the numbers of followers … Continue reading How to Grow Your Email List in 5 Easy Steps
Susan Friesen — August 30, 2017 Follow @eVisionMedia — August 30, 2017 How to Avoid Making Impulsive Purchases from Success-Promising Gurus I recently attended a 3-day business conference in Vancouver. There were about 500 people in attendance, all business owners and entrepreneurs who were there to network, learn and be inspired. All in all, it … Continue reading 5 Useful Decision-Making Steps to Buying Your Next Business Program Sold at an Event
Kayla Kozan — August 28, 2017 Follow @kaylakozan — August 28, 2017 Candidate engagement has become a big topic in talent acquisition recently. Although there isn’t an official definition, candidate engagement generally refers to how responsive candidates are and how well they feel they were treated during the recruiting process. In various surveys, the majority … Continue reading 3 Simple Steps For Improving Your Candidate Engagement
Jessica Best — August 26, 2017 — August 26, 2017 A few years ago, when podcasts did their annual “Predictions for next year” posts, just about every single one of them had a mention of how we would have access to more data in our marketing. In fact, in 2017, marketers like me (see title … Continue reading 6 Steps to Putting Data to Work for You in Email Marketing
Kaleigh Moore — August 25, 2017 Follow @kaleighf — August 25, 2017 geralt / Pixabay Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments…but you’re not quite sure what exactly it is. Let’s clear that up. For the user, a maturity assessment is essentially a resource that helps indicate … Continue reading What Is a Maturity Assessment? And How to Make One in 5 Steps
How do you grow your app’s user base? Contributor Stefan Benndorf says app publishers need to take a page from Uber’s marketing strategy. Stefan Benndorf on August 24, 2017 In the early days of Uber, and even still today, there was criticism about the seemingly obscene valuation of the company. But you know what? … Continue reading 5 steps to grow your app user base, lifted from the Uber playbook
