— July 22, 2019
Over 3.2 billion people use social media daily. This equals nearly 42% of the world’s population. To reach this large group of people, you need to have a well-thought-out strategy in place.
When there are such a large number of users on social media, you need to target your efforts well to reach those who are relevant to your brand. It is for this reason that a social media strategy is essential.
Here’s how you can create a social media strategy from scratch.
1. Decide on Your Goals
Whenever you start a social media campaign, you need to have a set of goals in mind. They help you channelize all your marketing efforts to achieve them with the minimal effort possible.
These goals also need to be SMART (Specific, Measurable, Achievable, Realistic, and Timely) in nature.
A few goals you can set are:
- Increase your leads
- Increase the number of sales
- Improve your reach
- Improve the engagement on your posts
2. Define Your Target Audience
When you’re getting started with social media marketing, you need to know your target audience too. For that, you need to define it based on their location, interests, and demographics.
You should also know at what times of day they are most active on social media. This is the time when you should post content so that it gets maximum engagement.
It is also necessary to know their problems. Based on these problems, you can design your marketing campaigns to showcase how your products can solve them.
It is also critical to know the sort of content they like to consume. Then you can create that form of content so that it is well-received by them.
3. Find the Right Social Networks
There are numerous social networks out there, but you need to find ones where your audience is the most active. These are the platforms where you need to ensure that you put enough impetus to reach them.
Narrow down the social networks to the top one or two, where your target audience is the most active and channelize all your social media marketing efforts there.
4. Audit Regularly
It’s important to check out how well your social media strategy is performing regularly. For that, you should analyze your current performance and see what’s working for you and what isn’t.
Analyze the content types you’re using and figure out which ones are getting the highest engagements. You should also take your competitors into account and compare your performance with theirs. Some of the parameters to consider include follower base, reach, engagements, etc.
To understand more about why a social media strategy is critical for your business and how to create one, check out this infographic by UTM.io.
Image Source: UTM.io