Jock Breitwieser July 23, 2020 So, you’re interested in improving your social selling skills. Naturally, you want to dedicate your limited time to a platform that is going to have the most impact on your business. This leads many to choose Facebook, the world’s largest social network. There are many reasons why Facebook makes an … Continue reading Social Selling on Facebook Done Right in 5 Easy Steps
Ashley Poynter July 22, 2020 Fintech startups looking to get traction, gain awareness, and grow sales should consider launching a fintech blog. We’ve discussed the importance of fintech stories, though the concept of having a brand narrative can mean many things. “Telling a story” can be a sales presentation, the front page of your website, … Continue reading 5 Steps to Successfully Launching a Fintech Blog
Dave Sutton July 20, 2020 In good times, ensuring sales and marketing alignment is a no-brainer. But when tough times hit, this factor becomes absolutely key to success. Maintaining it during a downturn or in something like the current market environment, caused by our collective response to COVID-19, can be tricky. Business leaders who mobilize … Continue reading 6 Steps to Crisis-Proof Your Sales and Marketing Strategy
Manish Mistry July 16, 2020 A few years ago, a browser recommendation based on a person’s previous search history constituted AI. Today, we are able to harness deep learning, neural networking, speech recognition, natural language programming, cloud computing, big data, and more, to create complex, cognitive systems that not only analyze massive data sets and … Continue reading 7 Steps to Scaling Enterprise AI for Maximum Value
Alice Corner July 16, 2020 geralt / Pixabay Being an Inclusive Employer is more than just making sure you hire diversely. Different people have different needs in the work place and there is no “one size fits all” measure. Internal comms are the lifeline of any business, regardless of its size. From onboarding to communicating … Continue reading 5 Steps to Create Accessible Internal Communications
Melysa Chong July 15, 2020 Now more than ever, marketers must be strategic and agile to keep up with the changes in consumer behaviour. Whether you are selling a product or a service that has a long or short sales cycle, having a holistic marketing plan is important for any campaign to be successful. Planning … Continue reading 5 Steps to Executing a Holistic Full-Funnel Strategy
Laura Cole July 10, 2020 In the wake of the coronavirus pandemic, the concept of investment may seem like it is something exclusive to disaster capitalists and those with a vast accumulation of wealth. Disaster capitalism is defined as the process of capitalising on a major geopolitical or socio-economic crisis, either through opportunistic policies (from … Continue reading 3 Steps to Developing an Investor Mindset
Susan Friesen July 6, 2020 Your Guide to Starting an Online Business Whether COVID-19 pushed you to pivot from a brick-and-mortar store to an online environment, or you’ve decided to take the plunge and set up a web-based shop, starting an eCommerce business can be a rewarding venture. From 2017 to late 2019, approximately 28.1 … Continue reading 5 Steps to Help You Build an eCommerce Store
Dave Colgate June 26, 2020 International SEO is far more complex than building search visibility in one country. Each new market opens up opportunities but you have to work much harder to secure them. You can’t just copy and paste your existing strategy and expect to get the same results in foreign markets. In this … Continue reading 13 Steps to Building an International SEO Presence
Angela Hausman, PhD June 23, 2020 MichaelGaida / Pixabay Business adversity comes with regularity but the world we live in right now seems particularly challenging. Whether it’s a small budget or competing against bigger well-established rivals or external challenges, success doesn’t come easily. If it did, every business would succeed. Still, no one foresaw a … Continue reading 5 Steps to Help Guide Your Business Through a Storm
