Anthony Mersino — May 20, 2020 The Scrum Alliance recently partnered with Forbes Insights to conduct a study of Agile Leaders and Agile Transformation success. The study was published as “The Elusive Agile Enterprise” in November, 2018. Though there were few major surprises in the results, there were some interesting tidbits. The study was conducted … Continue reading How Agile Leaders Create Agility – 3 Key Steps
Lexie Lu — May 20, 2020 For your business to grow, you have to keep the customers you have while attracting new ones. A current client is worth more than a new one. Not only have you already spent funds to draw the person to your company, but they are also more likely to buy … Continue reading 9 Simple Steps to Generate Repeat Customers and Drive Growth
Michael Ugino — May 15, 2020 Those who know a little about ecommerce know that Google product categories are mostly optional. Those who know a lot about ecommerce, know they’re anything but. Google indexes billions of web pages comprising 100,000 terabytes of data. Without accurate or optimized category data, your product can disappear like a … Continue reading Follow These 5 Steps to Optimize Your Google Product Categories
Liz Papagni — April 26, 2020 Now that you’ve refined your products, messaging, and audience, and accelerated your company’s new growth, you’ll want to measure your success. Of course, as a C-suite executive or business owner for several years, you’re already aware of the benefits of measuring and analyzing your metrics. The difference between business … Continue reading 5 Steps to Grow Your Business in the Emerging Economy: Growth Measurement
Marc Andre — April 16, 2020 Free-Photos / Pixabay Freelance writing can be a great way to make money outside of a job, regardless of whether you’re doing it part-time or full-time. While freelance writing is nothing new, the opportunity may be more enticing today than it’s ever been. With millions of American’s being furloughed … Continue reading 9 Steps to Start Your Own Freelance Writing Business
Dave Sutton — April 16, 2020 In a time of what seems to be cultural volatility with the added destabilizer of a coronavirus (COVID-19) outbreak thrown in, you should at least be considering the importance of having your own “crisis plan” locked and loaded. Don’t have one yet? No worries. Most small-to-medium sized brands probably … Continue reading Crisis! The 7 Steps to Returning to Normal
Liz Papagni — April 15, 2020 Many businesses have experienced a pivot at some point during their existence. For many, the pivot occurs after start up, as the brand finds a strong footing among its customers and competitors. For others, the pivot occurs after years of success lead to a downturn due to emerging technology … Continue reading 5 Steps to Grow Your Business in the Emerging Economy
Liz Papagni — April 13, 2020 Human beings, as a whole, are amazingly resilient in the face of adversity. Throughout history, wars, pandemics, and global economic depressions have prompted sweeping change, spontaneous innovation, and backbones of steel. Was there financial devastation during the World Wars? Were businesses ruined in the wake of the Black Tuesday … Continue reading 5 Steps to Grow Your Business in the Emerging Economy: Step One is a Thorough Audit & Discovery
Brooklin Nash — March 25, 2020 Inbound marketing is king these days. But that doesn’t mean cold emails are dead. The big question is: how to write a cold email that people open and respond to? The trick is to create cold emails that don’t sound like cold emails. Make them sound natural, as if … Continue reading 5 Steps to Writing a Winning Cold Email
Brett McHale — March 16, 2020 Any individual who owns or manages a small marketing agency will know that the process of crafting a proposal to a potential client is a task that can be perfected—and, even better, easily duplicated. Although mastering the entirety of agency sales takes practice and experience, understanding how to properly … Continue reading 8 Steps to Create Winning Business Proposals for Your Prospects
