Melissa Ingold — February 9, 2019 Follow @timefreedombiz — February 9, 2019 As a busy small business owner, it’s tempting to think, “Oh, I’ll get around to documenting standard operating procedures later. I’ve got other priorities now.” But take it from me, lovely, documentation should not wait. Having standard operating procedure templates, guides, and forms … Continue reading 7 Different Standard Operating Procedure Examples for Small Business
Tag Archives: Standard
Standard Video Retargeting Can Yield Wasteful Impressions
Standard Video Retargeting Can Yield Wasteful Impressions by Wayne Friedman , February 1, 2019 Video retargeting a digital media campaign can be a big waste of time and ad impressions, according to a new survey. It is a better bet is to determine consumer “sentiment.” Over half of all ad impressions could be wasted with … Continue reading Standard Video Retargeting Can Yield Wasteful Impressions
How to Write a Truly Useful Standard Operating Procedure Manual
Melissa Ingold — December 15, 2018 Follow @timefreedombiz — December 15, 2018 For modern, innovative entrepreneurs such as your lovely self, working with a virtual team of contractors is the absolute best way to run your business. You can hire experts who live thousands of miles away, only pay them for the hours you need, … Continue reading How to Write a Truly Useful Standard Operating Procedure Manual
Achieving the Gold Standard when Recruiting for High Volume: 5 Metrics you Must Measure
Jeanette Maister — December 14, 2018 Follow @jeanettemaister — December 14, 2018 High-volume recruiting can be a beast in itself and not understanding the data behind your hiring efforts can lead you down a path of uncertain forecasting and hiring shortfalls. In fact, high-volume positions receive 250 applicants compared to only 59 in a traditional … Continue reading Achieving the Gold Standard when Recruiting for High Volume: 5 Metrics you Must Measure
Hold-Out Groups: Gold Standard for Testing—or False Idol?
Derek Gleason — November 22, 2018 — November 22, 2018 qimono / Pixabay You regularly run A/B tests on the design of a pop-up. You have a process, implement it correctly, find statistically significant winners, and roll out winning versions sitewide. Your tests answer every question except one: Is the winning version still better than … Continue reading Hold-Out Groups: Gold Standard for Testing—or False Idol?
Reach score: A suggested standard for local marketing
Measuring reach for local events and nonprofits can be challenging. Columnist Megan Hannay dives into metrics such as social media following and event attendees to get a better grasp of the whole picture. Megan Hannay on January 24, 2018 Local events and nonprofits are a fragmented channel. Each metro area has its own fingerprint, which … Continue reading Reach score: A suggested standard for local marketing
On Facebook, viral reach for branded-content ads eclipses standard ads
Branded-content ads receive, on average, twice as many earned impressions as paid impressions on Facebook, according to Shareablee. Tim Peterson on December 28, 2017 If brands want to attract extra attention for their ads on Facebook, they may be better off paying a publisher or influencer to produce a branded-content post through their Pages … Continue reading On Facebook, viral reach for branded-content ads eclipses standard ads
Facebook looks to clean up Audience Network with higher standard for counting clicks
Facebook will stop charging advertisers for clicks on ads running across its Audience Network when people bounce back in less than 2 seconds. Tim Peterson on August 8, 2017 Facebook continues to try to ease advertisers’ concerns with ads running across its Audience Network ad network. After appraising Audience Network publishers’ ad placements last … Continue reading Facebook looks to clean up Audience Network with higher standard for counting clicks
IAB releases schema standard for dynamic content ads
The standard is aimed at making programmatic personalized ads a reality across devices and ad formats. Ginny Marvin on October 20, 2016 The IAB Tech Lab released a standard for dynamic content ads this week for public comment. The standard is a schema (structured meta data) aimed at increasing the relevancy of ads — and eliminating the … Continue reading IAB releases schema standard for dynamic content ads
Is Your Company Really the Gold Standard?
by Brad Swezey January 25, 2016 Follow @JustSmallBizJanuary 25, 2016 Today’s topic I’m going to talk to you about is really are you the gold standard in your industry? This is Brad Swezey with Just Small Biz Marketing. I really want to talk about this concept of the gold standard, because when we’re doing a … Continue reading Is Your Company Really the Gold Standard?