Tag Archives: Standard

Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement

The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and video. Taylor Peterson on August 16, 2019 In an effort to provide mobile advertisers with more options for viewability measurement in Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA), Google announced Thursday a new integration with … Continue reading Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement →

Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard

Regulations

Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard by Laurie Sullivan @lauriesullivan, August 15, 2019 Google on Thursday said it has made in-app inventory more measurable through the IAB Tech Lab’s Open Measurement standard. Integrating the Open Measurement Software Development Kit (SDK) into Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA) SDKs … Continue reading Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard →

We must demand a higher standard of quality for online advertising

Advertisement Industry

As an industry, we need to create baseline criteria to combat fraud and support an ad-supported internet. Dan Slivjanovski on April 30, 2019 We enjoy an ad-supported internet based on fair value exchange. Consumers incur virtually zero cost for consuming content like text, video or apps in exchange for seeing an online promotion from brands. … Continue reading We must demand a higher standard of quality for online advertising →

7 Different Standard Operating Procedure Examples for Small Business

Smart Business Ideas

Melissa Ingold — February 9, 2019 Follow @timefreedombiz — February 9, 2019 As a busy small business owner, it’s tempting to think, “Oh, I’ll get around to documenting standard operating procedures later. I’ve got other priorities now.” But take it from me, lovely, documentation should not wait. Having standard operating procedure templates, guides, and forms … Continue reading 7 Different Standard Operating Procedure Examples for Small Business →

Standard Video Retargeting Can Yield Wasteful Impressions

Video Traffic

Standard Video Retargeting Can Yield Wasteful Impressions by Wayne Friedman , February 1, 2019 Video retargeting a digital media campaign can be a big waste of time and ad impressions, according to a new survey. It is a better bet is to determine consumer “sentiment.” Over half of all ad impressions could be wasted with … Continue reading Standard Video Retargeting Can Yield Wasteful Impressions →

How to Write a Truly Useful Standard Operating Procedure Manual

Business Process

Melissa Ingold — December 15, 2018 Follow @timefreedombiz — December 15, 2018 For modern, innovative entrepreneurs such as your lovely self, working with a virtual team of contractors is the absolute best way to run your business. You can hire experts who live thousands of miles away, only pay them for the hours you need, … Continue reading How to Write a Truly Useful Standard Operating Procedure Manual →

Achieving the Gold Standard when Recruiting for High Volume: 5 Metrics you Must Measure

Effective Hiring

Jeanette Maister — December 14, 2018 Follow @jeanettemaister — December 14, 2018 High-volume recruiting can be a beast in itself and not understanding the data behind your hiring efforts can lead you down a path of uncertain forecasting and hiring shortfalls. In fact, high-volume positions receive 250 applicants compared to only 59 in a traditional … Continue reading Achieving the Gold Standard when Recruiting for High Volume: 5 Metrics you Must Measure →

Hold-Out Groups: Gold Standard for Testing—or False Idol?

A/B Testing Process

Derek Gleason — November 22, 2018 — November 22, 2018 qimono / Pixabay You regularly run A/B tests on the design of a pop-up. You have a process, implement it correctly, find statistically significant winners, and roll out winning versions sitewide. Your tests answer every question except one: Is the winning version still better than … Continue reading Hold-Out Groups: Gold Standard for Testing—or False Idol? →

Reach score: A suggested standard for local marketing

Local Marketing Strategy

Measuring reach for local events and nonprofits can be challenging. Columnist Megan Hannay dives into metrics such as social media following and event attendees to get a better grasp of the whole picture. Megan Hannay on January 24, 2018 Local events and nonprofits are a fragmented channel. Each metro area has its own fingerprint, which … Continue reading Reach score: A suggested standard for local marketing →

On Facebook, viral reach for branded-content ads eclipses standard ads

Facebook Advertisement

Branded-content ads receive, on average, twice as many earned impressions as paid impressions on Facebook, according to Shareablee. Tim Peterson on December 28, 2017 If brands want to attract extra attention for their ads on Facebook, they may be better off paying a publisher or influencer to produce a branded-content post through their Pages … Continue reading On Facebook, viral reach for branded-content ads eclipses standard ads →