Meta makes AI-generated labels a standard across Facebook, Instagram and Threads Brian-Damien Morgan Features Writer Meta has announced that across its social media platforms artificial intelligence (AI) generated images must be labeled going forward. The labeling system that will be titled “Imagined with AI” seeks to help users navigate the images that are created using … Continue reading Meta makes AI-generated labels a standard across Facebook, Instagram and Threads
By Bob Brody January 06, 2024 I can tell you the time of day within a matter of minutes, all without ever peeking at a watch or clock. My accuracy is uncanny. Here’s why. For 21 years my employers mandated that either weekly or daily I fill out a time sheet. I tabulated, in … Continue reading How this standard (sometimes hated) office practice can boost your productivity in work and life
Google Analytics 4 Becomes Standard, Universal Analytics Will Sunset In June ’23 by Laurie Sullivan @lauriesullivan, March 16, 2022 Google will phase out Universal Analytics next year, the company announced Wednesday. Universal Analytics properties will “stop processing new hits,” in terms of keeping track of measurement, on July 1, 2023, and Universal Analytics 360 properties will be … Continue reading Google Analytics 4 Becomes Standard, Universal Analytics Will Sunset In June ’23
Quinn Dantagnan December 20, 2021 The COVID-19 pandemic changed the public’s outlook on many aspects of life. More specifically, the outlook on remote work and the future of the workplace in general was altered dramatically. Employees alternating between working remotely and working in the office isn’t just a temporary pandemic blip, but according to most … Continue reading Virtual Work Means Virtual Sales—Are You Ready for the New Work From Home Standard?
Daniel Burrus November 16, 2021 Thanks to the Three Digital Accelerators I identified in the early ’80s, which include computing power/processing power, storage, and bandwidth, we as a global society are at a time of extreme connectivity. Exponential digital technology is transforming every business process, and massive disruptions are at every turn. The reality is … Continue reading Digital Disruption is Now a Business Standard. Will you Fight it or Embrace it?
Is There A Reliable Standard To Measure Social Media Engagement? by Joel Humowiecki , Tom Lillig , Matthew Stewart , August 25, 2021 The ultimate currency of the social media marketing industry is the engagement rate. It is the key metric that’s often highlighted in the sponsorship pitch, the influencer media kit or the campaign … Continue reading Is There A Reliable Standard To Measure Social Media Engagement?
YouTube Video Ads To Make Engaged-View Conversion Metrics Standard by Laurie Sullivan @lauriesullivan, September 11, 2020 Advertisers have been challenged to determine the impact of video ad campaigns on conversions when they can’t compare them across ad formats. On Friday, YouTube said that by the end of the year it will make engaged-view conversions a … Continue reading YouTube Video Ads To Make Engaged-View Conversion Metrics Standard
The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and video. Taylor Peterson on August 16, 2019 In an effort to provide mobile advertisers with more options for viewability measurement in Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA), Google announced Thursday a new integration with … Continue reading Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement
Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard by Laurie Sullivan @lauriesullivan, August 15, 2019 Google on Thursday said it has made in-app inventory more measurable through the IAB Tech Lab’s Open Measurement standard. Integrating the Open Measurement Software Development Kit (SDK) into Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA) SDKs … Continue reading Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard
As an industry, we need to create baseline criteria to combat fraud and support an ad-supported internet. Dan Slivjanovski on April 30, 2019 We enjoy an ad-supported internet based on fair value exchange. Consumers incur virtually zero cost for consuming content like text, video or apps in exchange for seeing an online promotion from brands. … Continue reading We must demand a higher standard of quality for online advertising
