Facebook will stop charging advertisers for clicks on ads running across its Audience Network when people bounce back in less than 2 seconds. Tim Peterson on August 8, 2017 Facebook continues to try to ease advertisers’ concerns with ads running across its Audience Network ad network. After appraising Audience Network publishers’ ad placements last … Continue reading Facebook looks to clean up Audience Network with higher standard for counting clicks
The standard is aimed at making programmatic personalized ads a reality across devices and ad formats. Ginny Marvin on October 20, 2016 The IAB Tech Lab released a standard for dynamic content ads this week for public comment. The standard is a schema (structured meta data) aimed at increasing the relevancy of ads — and eliminating the … Continue reading IAB releases schema standard for dynamic content ads
by Brad Swezey January 25, 2016 Follow @JustSmallBizJanuary 25, 2016 Today’s topic I’m going to talk to you about is really are you the gold standard in your industry? This is Brad Swezey with Just Small Biz Marketing. I really want to talk about this concept of the gold standard, because when we’re doing a … Continue reading Is Your Company Really the Gold Standard?
by Govind Agarwal January 7, 2016 Follow @submitedgeJanuary 7, 2016 Time and again Google comes with tactics to encourage online website owners to adopt clean practices. One vital aspect in the same regard is the need to write quality content to enhance the overall experience of users. No longer do users need to bear the … Continue reading How Will the New Content Standard Boost Overall Productivity of Search Engines
Millennial Media says 22 percent of mobile ads on the platform included Watch Video actions in 2014. Ginny Marvin on April 2, 2015 Engagement on video was 5x that of standard banners on average, according to a new study from Millennial Media. Advertisers in the technology and business services vertical saw 822 percent higher engagement from … Continue reading Report: Mobile Video Ads 5X More Engaging Than Standard Banners
Consumer location data being used for measurement and media planning Greg Sterling on March 30, 2015 Agency ZenithOptimedia (ZO) and mobile ad platform NinthDecimal are announcing a sweeping offline and cross-platform analytics deal that will have broader implications for the advertising industry. This new deal involves use of NinthDecimal’s “LCI” location intelligence platform and associated analytics to measure … Continue reading ZenithOptimedia And NinthDecimal Partnership Proclaims Offline Visits As New Measurement Standard
