By Barbara Kellerman March 12, 2024 Both founders and CEOs have been known to go down in flames. But in the first decades of the 21st century arguably no downfall was as spectacular as that of Elizabeth Holmes. Her story is so singular—her persona so captivating, her rise to fame so striking, and her … Continue reading 3 leadership red flags Elizabeth Holmes should have raised—and how you can spot them yourself
By Elissaveta M. Brandon January 19, 2024 Herman Miller has a new brand identity, but you probably haven’t noticed. On January 2, Herman Miller announced a refreshed brand identity by Brooklyn design office Order. The new look, which will be rolled out over the next few months, includes a slightly different logo, a slightly different … Continue reading Herman Miller has a new brand identity. Can you spot the differences?
The platform is reversing the decision of former CEO, Jack Dorsey, as part of its “commitment to free speech.” Nicola Agius on August 30, 2023 X, formerly known as Twitter, is lifting its ban on political advertising in the US. The Elon Musk-owned platform famously banished political ads back in 2019 when former CEO Jack … Continue reading X (Twitter) marks its spot by bringing back political ads
Searches For ‘Aspartame’ Surge, Putting Marketers In Difficult Spot by Laurie Sullivan , Staff Writer @lauriesullivan, July 5, 2023 Marketers of consumable products will have a few challenges this month as searches on Google for information on alternatives to Aspartame surge. Aspartame, the common artificial sweetener used in some Snapple drinks, and products such as Coca-Cola … Continue reading Searches For ‘Aspartame’ Surge, Putting Marketers In Difficult Spot
Salesforce Developers are Burnt Out – Spot it and Help Them Prashanth Samudrala / 30 Nov 2022 The expectations for Salesforce developers are increasing, and rising cybersecurity threats further the need for quickly-produced, pristine code. At the same time, the economic downturn and developer shortage is forcing companies to operate with a very limited … Continue reading Salesforce Developers are Burnt Out – Spot it and Help Them
Instacart Campaign Features MTV Spot With Lizzo, Focuses On Discovery, Inspiration by Laurie Sullivan @lauriesullivan, August 25, 2022 Instacart has unveiled The World is Your Cart starring Grammy Award-winning artist Lizzo in what the company calls its biggest brand campaign ever. It’s all about turning everyday moments into possibilities — and expanding on Instacart CEO … Continue reading Instacart Campaign Features MTV Spot With Lizzo, Focuses On Discovery, Inspiration
By Rachel Brennan April 14, 2022 Throughout the pandemic, technology decision-makers have quickly adopted new solutions to streamline remote and hybrid business processes. But this onboarding process shined a light on a long-standing problem: the inherent biases introduced to tech products by humans. Although many tech solutions are powered by AI, the tech … Continue reading How to spot human bias in the tech your company uses
There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers. Chris Wood on February 10, 2022 For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. Big spenders … Continue reading How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game
George Drennan June 9, 2021 Featured snippets are prime real estate in the SERP. They sit at the top of the organic results and immediately grab the attention of searchers. They’re also increasingly common. Featured snippets are now present on 23% of all Google SERPs and get 8.6% of clicks, on average. If you’re doing … Continue reading 10 Featured Snippet Optimization Tips: How to Win Spot Zero
Stefan Palios February 11, 2021 Bad clients are expensive. It’s weird to think about, since the whole point of a client is that they pay you, not the other way around. But a bad client actually costs you money. This article is about how to avoid those – and how to spot a bad client … Continue reading How to Spot a Bad Client as a Freelancer: 8 Red Flags to Watch For
