Thomas Griffin March 26, 2021 Engaging in any kind of sports is a mental game as much as it is a physical one. Whether you follow soccer, swimming, basketball, or cross-country skiing, you’re probably aware that carrying out sports involves personal skills, mental resilience, and leadership abilities. The field of sports is competitive. And to … Continue reading 5 Best Lessons Leaders Can Learn from Sports
Tag Archives: sports
Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics
John Smulo — October 9, 2018 Follow @purplecowtweets — October 9, 2018 KeithJJ / Pixabay We talk a lot in the content world about understanding our target audience, but I’ll admit that we don’t always do a good job of really explaining what that means. The phrase itself is almost too simple in a way, … Continue reading Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics
Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may benefit from it
NinthDecimal analysis of consumer store visits shows broader value of retail foot traffic data. Greg Sterling on July 18, 2016 at 12:00 pm Location history and foot traffic data are increasingly being used for audience identification and offline attribution. However, there are numerous other non-advertising uses for the information — among them, predicting who’s going to benefit … Continue reading Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may benefit from it
A Plea for Making Resonance The Top KPI In Sports Marketing ROO Measurement
by Jon Last, , Op-Ed Contributor, (April 13, 2016) And therein was my indoctrination into the timeless conundrum of sports marketing, or any marketing for that matter … the classic and often futile search for true ROI assessment. The elephant remains in the room, that absent the deployment of extremely pricey and extensively controlled experiments … Continue reading A Plea for Making Resonance The Top KPI In Sports Marketing ROO Measurement
How Sports Brands Use Social Media To Create VIP Reward Programs
Jessica WilliamsAugust 25, 2015 In today’s information friendly world, everyone is a sportscaster, sideline photographer, analyst, and coach. Fans today have the ability to share their praise, critiques and favorite plays in the same environment as an ESPN or Sportscenter host. And, the communities that form around these public opinions are possible because of a … Continue reading How Sports Brands Use Social Media To Create VIP Reward Programs
Keeping it Clean: How Sports Expertise is Helping Media Buying Agencies Discover Brand-Safe Digital Content
Greg BoboloAugust 10, 2015 Online video media buyers are facing a problem: in the world of online video, there’s quantity, but not much quality. Much of the video content one will find on YouTube is poorly produced, meaningless, tasteless and sometimes even offensive. With all the not-safe-for-work video content floating around, premium brand advertisers need … Continue reading Keeping it Clean: How Sports Expertise is Helping Media Buying Agencies Discover Brand-Safe Digital Content
Small Businesses Should Model Pro Sports, Apply Trading Deadline
Personal Branding BlogAugust 3, 2015 A few days ago, July 31 to be exact, was Major League Baseball’s annual “trading deadline.” It’s the point in the season when team rosters have to be finalized to be eligible for post season play. It’s on, and around, this deadline that often a lot of players get moved … Continue reading Small Businesses Should Model Pro Sports, Apply Trading Deadline
The Sports and Social Media Strategy of Meerkat
Tom BuchheimMarch 10, 2015 Meerkat — a live streaming video app for Twitter — burst onto the scene recently. Is it a match made for sports, or another shiny social media object to chase? It’s probably premature to talk about a social media strategy for an app that just came out. Or is it? Part … Continue reading The Sports and Social Media Strategy of Meerkat
The Sports And Social Media Strategy Of Putting The Fan First
Tom BuchheimMarch 2, 2015 Here’s a primer for #q1SFE15: The second annual Sports Fan Engagement Forum is March 2-3 in Kansas City. Whenever I get the chance talk with others about social media, I strongly suggest — sometimes I even preach — that social media professionals should put the fan, customer, reader — first. It’s … Continue reading The Sports And Social Media Strategy Of Putting The Fan First
Social Media Research of Customer Experience is a Smart Marketing investment
Listening to customers through social media channels, is a well established practice for support of Customer Service and PR business processes. Marketing organizations are less known for their successful attempts to use social media to engage customers. Many of these attempts were widely publicized as clumsy, some even caused an adverse reaction. This underscores how … Continue reading Social Media Research of Customer Experience is a Smart Marketing investment
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