Tag Archives: sports

How HubSpot found the right sports sponsorship partner

The NWSL’s Angel City FC was created with a mission that goes beyond playing soccer. That mission made it a perfect partner for HubSpot. Constantine von Hoffman on November 27, 2023 Brand sponsorships require some very sophisticated matchmaking. Both sides are tying their public image to that of the other organization — which they have … Continue reading How HubSpot found the right sports sponsorship partner →

New YouTube ad package helps brands capture cultural, sports moments

YouTube Advertisement

The AI-powered campaign type lets brands serve ads alongside ‘the most relevant and engaging’ video content on YouTube. Danny Goodwin on October 16, 2023 YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” How it works. Using, … Continue reading New YouTube ad package helps brands capture cultural, sports moments →

Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2

Video Advertisement

Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2 by Karlene Lukovitz @KLmarketdaily, August 23, 2023 The sports, family/parenting and pets categories showed the greatest growth in programmatic video advertising ad spend amid a mixed second quarter this year, according to data from the PubMatic advertising platform. “Similar to the retail industry, some … Continue reading Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2 →

How NC Fusion executed its campaign to help girls stay involved in sports

Sports Marketing

Walk through the entire process — problem ID, research, channel use and more — of a campaign to raise issue awareness. Constantine von Hoffman on August 7, 2023 When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who: NC … Continue reading How NC Fusion executed its campaign to help girls stay involved in sports →

How Nobull became a sports brand all-star

Sports Branding

By Christopher Cason July 02, 2023 If you tuned in to this year’s NFL Scouting Combine back in early March, you couldn’t miss Nobull. From the athletes’ apparel to the press conference backdrops, the bold, all-caps branding of the Boston-based training apparel and footwear company took center stage. It was the first of a … Continue reading How Nobull became a sports brand all-star →

Apple TV adds multiview for live sports

Apple TV

Billy Steele Apple dabbled in live sports with weekly Major League Baseball games last year, but now the company is launching its most ambitious offering yet. Today, the company debuts MLS Season Pass, a subscription that gives soccer fans access to every game of the 2023 season, the Leagues Cup and both MLS Next Pro … Continue reading Apple TV adds multiview for live sports →

Super Bowl XLII Attracted Malicious Attacks Through Sports Bets

Sports Business

Super Bowl XLII Attracted Malicious Attacks Through Sports Bets by Laurie Sullivan , Staff Writer @lauriesullivan, March 3, 2023 Super Bowl XLII attracted an estimated $16 billion in wagers, a survey published in February by The American Gaming Association (AGA) found. Most bets are made through sports-betting apps, making bets easy and efficient. The popularity of sports betting, … Continue reading Super Bowl XLII Attracted Malicious Attacks Through Sports Bets →

Sports sponsorships for women athletes grew 20% in 2022

Sports Business

Brands and nonprofits are driving growth in sports deals by using more digital channels. Chris Wood on December 15, 2022 at 2:32 pm | Reading time: 2 minutes It was a boom year for sports sponsorships, especially for women athletes. Sponsorship deals for female athletes grew 20% year-over-year in 2022, according to sports and entertainment … Continue reading Sports sponsorships for women athletes grew 20% in 2022 →

Sports As The New ‘Cocooning’ Activity

Sports

Sports As The New ‘Cocooning’ Activity by Jon Last , Columnist, February 8, 2022 With every new year, the adage that “hope springs eternal” comes to mind. But our most recent sentiment data from sports fans seems to flip that convention on its head. Read to the end for a big silver lining to the … Continue reading Sports As The New ‘Cocooning’ Activity →

Women’s Sports Growth = Marketing Opportunities

Women In Business

Women’s Sports Growth = Marketing Opportunities by Jennifer Davis , December 10, 2021 The NCAA recently announced that the Division I Women’s Basketball Championship will use the “March Madness” branding beginning with the 2022 tournament. This change is not only a testament to the growth of women’s college basketball, but all women’s sports at a … Continue reading Women’s Sports Growth = Marketing Opportunities →