Different products and markets need different ABM approaches. Constantine von Hoffman on July 14, 2022 Marketers tend to think of account-based marketing (ABM) as though it is one technique or approach. It isn’t. It changes depending on the type of product you’re selling and the market you are pursuing. Gil Canare, VP of Global Digital … Continue reading How to tailor ABM to your specific needs
Colleen McKenna August 6, 2021 Sometimes no one notices except you, and sometimes the camera puts it all on display. Liza Slavin shared a video captioned “Front Door Cam is Clumsy Girl’s Worst Nightmare” that we could hardly resist sharing— with permission, of course. While I’m always about what’s next, after ten years, I still … Continue reading Focus Your LinkedIn Strategy With 10 Specific Steps
MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only? Steve Petersen on April 14, 2021 Martech practitioners specialize in specific products. That’s not news. Further, it makes sense for people to learn how to really use a specific platform well. However, that’s not always ideal when putting … Continue reading The pros and cons of specializing in specific martech products
Nick Leffler — February 18, 2018 Follow @exprance — February 18, 2018 Part of what makes Facebook such a powerful advertising network is that you can target such a specific group. Facebook ads deep targeting helps you reach your specific audience. If you use the right combination of audience demographics, interests, and behaviors you can … Continue reading How Facebook Ads Deep Targeting Helps You Reach A Specific Audience
The new offerings build on last year’s launch of its Community Cloud template. Barry Levine on September 14, 2016 Salesforce has added bolts to its Lightning. Last year, the company released generalized self-service portal templates using its Community Cloud, for businesses’ customers, partners, and employees. The templates were built with the company’s Lightning framework. Lightning enables portals … Continue reading Salesforce opens up Lightning Bolt portal templates for specific business needs
By: Rand Fishkin, July 22nd, 2016 We’re hearing a lot about voice search lately, and that trend doesn’t seem likely to disappear. But does it have a direct impact on how you should be thinking about your SEO strategy? In today’s Whiteboard Friday, Rand discusses what to expect when it comes to the … Continue reading Voice Search To Return Fewer Specific Query Results
by Elisa Silverman July 22, 2016 Follow @ElisaKaphaJuly 22, 2016 A well-done case study is a fantastic, evergreen piece of content. No wonder they rank as the most effective form of written B2B content, and third most effective B2B content marketing tactic overall – just behind in-person events and webinars. Producing a case study requires … Continue reading How to Repurpose a Case Study (Plus 21 Specific Ideas)
by Jonathan Bright July 12, 2016 Follow @SoutherlyCommsJuly 12, 2016 We’ve always maintained that employee engagement and internal communications are simply content marketing in the context of HR. It appears, however, that that mindset is still yet to be realised by many companies. And they’re getting left behind. Just like the wider web, there’s a … Continue reading Why IC and HR Need Specific KPIs for EE, ASAP
7 Steps to Brilliant B2B Marketing [Part 1] Louis Foong B2B marketing is a machine with different moving parts. Putting all of your eggs in one basket may result in your company having a fantastic blog or social media presence, but you’d be missing out on some crucial tools that would support your efforts. A … Continue reading 7 Steps to Brilliant B2B Marketing [Part 1]
by Don Purdum June 4, 2016 Follow @donpurdumJune 4, 2016https://donpurdum.podbean.com/mf/play/njshny/Email_Marketing_-_Become_Clear_Specific_and_Grow_Your_Sales.mp3 Email marketing has been with us it seems forever. Most small businesses use email in one way or another to grow their businesses, but many are struggling to grow their list or make money from it. The reason is that many are not as intentional … Continue reading Email Marketing: Become Clear & Specific and Grow Your Sales
