Tag Archives: specific

Why IC and HR Need Specific KPIs for EE, ASAP

by Jonathan Bright July 12, 2016 Follow @SoutherlyCommsJuly 12, 2016 We’ve always maintained that employee engagement and internal communications are simply content marketing in the context of HR. It appears, however, that that mindset is still yet to be realised by many companies. And they’re getting left behind. Just like the wider web, there’s a … Continue reading Why IC and HR Need Specific KPIs for EE, ASAP →

7 Steps to Brilliant B2B Marketing [Part 1]

B2B Marketing

7 Steps to Brilliant B2B Marketing [Part 1] Louis Foong B2B marketing is a machine with different moving parts. Putting all of your eggs in one basket may result in your company having a fantastic blog or social media presence, but you’d be missing out on some crucial tools that would support your efforts. A … Continue reading 7 Steps to Brilliant B2B Marketing [Part 1] →

Email Marketing: Become Clear & Specific and Grow Your Sales

Email Marketing Optimization

by Don Purdum June 4, 2016 Follow @donpurdumJune 4, 2016https://donpurdum.podbean.com/mf/play/njshny/Email_Marketing_-_Become_Clear_Specific_and_Grow_Your_Sales.mp3 Email marketing has been with us it seems forever. Most small businesses use email in one way or another to grow their businesses, but many are struggling to grow their list or make money from it. The reason is that many are not as intentional … Continue reading Email Marketing: Become Clear & Specific and Grow Your Sales →

Pinterest Launches In-Pin Search To Help Users Pinpoint Specific Items

A new in-Pin search tool will be a major boon for users looking to find a specific item — No search queries required. Greg Finn on November 9, 2015 Pinterest is currently the unequivocal social source for design inspiration. However, many times, users can be left looking for more after they find a look or … Continue reading Pinterest Launches In-Pin Search To Help Users Pinpoint Specific Items →

11 Unbelievably Specific Facebook Audiences You Can Target

Facebook

Margot da CunhaOctober 20, 2015 As I was jogging by the Charles River one recent morning, a Pandora ad advertising a primary care practice in downtown Boston came on. Weirdly enough, I had just conducted research on finding a new doctor earlier in the day. Creepy, huh? Perhaps, but creepy might be the new normal. … Continue reading 11 Unbelievably Specific Facebook Audiences You Can Target →

Four Creative Options to Encourage Email Opt-ins

Email Marketing

If you’re trying to build your mailing list, chances are good that you’ve considered implementing an opt-in bonus, offering your site visitors a discount or free trial, for example, in exchange for their email address. The web is awash in these kinds of offers, but they may not be the most effective way to get … Continue reading Four Creative Options to Encourage Email Opt-ins →