Tag Archives: Sometimes

How this standard (sometimes hated) office practice can boost your productivity in work and life

  By Bob Brody January 06, 2024 I can tell you the time of day within a matter of minutes, all without ever peeking at a watch or clock. My accuracy is uncanny.  Here’s why. For 21 years my employers mandated that either weekly or daily I fill out a time sheet. I tabulated, in … Continue reading How this standard (sometimes hated) office practice can boost your productivity in work and life

Real Story on MarTech: Sometimes the biggest vendors carry the biggest risks

But many smaller vendors are betting their lives on a single offering. Tony Byrne on July 15, 2021 at 11:54 am In 2019 when IBM suddenly let go of nearly all its martech portfolio, I joked that it reversed an ancient adage: while perhaps “no one ever got fired for recommending Big Blue,” it turns … Continue reading Real Story on MarTech: Sometimes the biggest vendors carry the biggest risks

Re-thinking customer acquisition: What you cannot measure sometimes matters most

Marketers should use attribution reports to assess trends and relative impact but it’s a slippery slope to draw big conclusions from absolute numbers. Joe Hyland on August 21, 2019 We recently signed a major tech player as a client – a brand we were proud to add to our portfolio. As a marketer, I wondered … Continue reading Re-thinking customer acquisition: What you cannot measure sometimes matters most

Golden Handcuffs: Use Equity to Retain Key Employees… Sometimes

Karl Sakas — December 19, 2017 Follow @KarlSakas — December 19, 2017 Wokandapix / Pixabay Worried about losing a key employee? Equity can help keep them… if you do it right. An agency owner reached out for advice because he was considering giving equity to key employees. He was worried they’d leave if they didn’t … Continue reading Golden Handcuffs: Use Equity to Retain Key Employees… Sometimes

Optimizing for Hanukkah: Sometimes it’s still strings, not things

Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it’s not perfect yet. Paul Shapiro on December 18, 2017   My wife came to me with a problem. She wanted festive, whimsical, and potentially matching Hanukkah pajamas. But there weren’t enough options coming up in Google … Continue reading Optimizing for Hanukkah: Sometimes it’s still strings, not things

Breaking Up Is Hard To Do, But Sometimes It’s the Right Thing For Your Agency

Do you have a client that isn’t a good fit for your SEO agency? Columnist Janet Driscoll Miller has some tips to help you determine when it’s time to part ways. Janet Driscoll Miller on January 22, 2016  I’ve been running a search marketing agency for 10 years now, and during that time, I’ve learned … Continue reading Breaking Up Is Hard To Do, But Sometimes It’s the Right Thing For Your Agency