by Laurie Sullivan @lauriesullivan, December 31, 2015 The era where a mere click and impression are top metrics is dead, but as Julia Greenberg, staff writer at WIRED, puts it, “someone still needs to shoot this zombie in the head.” The events that will take place in 2016 might surprise even seasoned marketers and advertisers. … Continue reading Ringing In 2016 Predictions, But Someone Must Shoot This Zombie In The Head
by Eleanor Shakiba December 12, 2015December 12, 2015 Have you ever been frustrated by someone who was given feedback, agreed to change and then just carried on with their old behaviour? This is a situation which occurs all too often. Yes, it is frustrating to find that your feedback message hasn’t been actioned. But before … Continue reading What To Do When Someone Ignores Feedback
Marc GubertiJuly 25, 2015 Social media is commonly used as a platform for marketers to promote their content and products. Millions of businesses use social media to communicate with their customers every day. These conversations are typically one-sided. Business accounts send out tweets but don’t bother responding to their customers. Businesses and individuals need to … Continue reading 10 Ways To Continue A Conversation With Someone On Social Media
by Tristan Higbee May 20th, 2015 In the last couple months I’ve gotten several emails from people asking me to write for their blog. I’ve ended up writing for some and not writing for others. What made the difference? The four elements below were common in those emails that I responded to in the … Continue reading How to Ask Someone to Write for Your Blog
Liz MurphyMay 15, 2015 I’m in a chipper mood today, you guys. So if your organization has a blog, have a free high-five. You rock. If you don’t, this is your intervention; we’re here to help. Blogging is awesome for so many reasons, but here at Quintain, we know publishing a steady stream of content … Continue reading What Do You Do With Content Attribution When Someone Leaves?
Liz KislikMay 5, 2015 It’s awful to work with someone who’s passive-aggressive. You may think you have a clear agreement with a colleague, about concepts, details or both, but then nothing happens. The individual seems fully on board in meetings and public settings, but when it’s time to take action, they won’t pull the trigger, … Continue reading Do You Work with Someone Who Rolls Over and Plays Dead?
Gail OliverJanuary 29, 2015 Don’t you love people who try to sell their social media marketing skills based on their number of followers? A lot of people have even taken their allegedly huge list of followers and used it to become product influencers and ambassadors. Before you fall for some of these claims, here is … Continue reading How to Tell if Someone Really Is a Social Media Marketing Expert
Industry leaders in digital marketing have long called for an increased focus on mobile. But columnist Bryson Meunier notes that these companies may not be practicing what they preach. Bryson Meunier on December 18, 2014 Recently on Twitter, long-time SEO Joe Rega said something a lot of us have been thinking for a while. Google … Continue reading Would Someone Please Tell SEO Tool Makers About Mobile?
How can you tell when an employment relationship has run its course? And what if you’ve figured it out, but the employee hasn’t? Often, the problem is a function of fit: The organization has evolved in some way or the job itself has changed, but the employee has not adapted. Or maybe the employee wasn’t … Continue reading 3 Reasons and 3 Ways to Help Someone Out … of Your Organization
Q: I have been informed about a group that finances receivables and sells them to investors, who get a return of 5 to 7 percent. I have never heard of this type of investment. Apparently you must be “invited” to invest. Have you heard of this? Is this type of investment risky? I am retired … Continue reading Personal finance with Scott Burns: Always worry when someone invites you to invest
