Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says – yes! Here’s a sneak peek at how 260 business owners plan to attract shoppers this holiday season. Brian Handly on September 13, 2018 With consumer confidence at an all-time high, we should all expect increased ad spend with new … Continue reading Exclusive: Survey shows social media poised to capture holiday ad spend
Maria Breaux — September 5, 2018 — September 5, 2018 LoboStudioHamburg / Pixabay Omnichannel marketing causes many brands to look at their programs as a set of disparate disciplines—SEM, SEO, content marketing, social marketing, email marketing, etc. And, each discipline often has its own department, budget, and strategy, even though customers only see a single … Continue reading The Top 4 Barriers to Unifying Your Search and Social Ad Strategies
Wendy Lindars — September 5, 2018 Follow @enx2marketing — September 5, 2018 The world of social media has changed drastically in the past couple of years. No longer is it just a place to share cat videos and complain about your life. We now live in constant dread over what our president is going to … Continue reading I See You: Beware What Your Social Media Footprint Says About You
Anna Bredava — September 3, 2018 Follow @anna_bredava — September 3, 2018 Who cares about social media listening in 2018? Well, just about everyone. A couple of years ago, businesses considered social media to be a fad. Now, with over 70% of small businesses using social media, the situation is completely different. Monitoring social media … Continue reading 5 of the Best Social Listening Tools in 2018
Joao Romao — August 31, 2018 Follow @joaoromaolx — August 31, 2018 Social sharing plays a huge part in B2B and B2C businesses. If your content isn’t shared, no one sees your brand, and by extension, no one knows you exist. You become invisible and being invisible is being out of business. Approximately 3 billion … Continue reading 5 Things You Don’t Know About Social Sharing in 2018
Taylor Gordon — August 27, 2018 — August 27, 2018 Fotorech / Pixabay If you read a lot of business advice online, you’re probably used to hearing that you should be all over the place online to grow your business. It always seems like there’s a new method of doing business that’s all the rage … Continue reading 3 Reasons Taking a Social Media Break Can Do Wonders for Your Business
Anna Bredava — August 24, 2018 Follow @anna_bredava — August 24, 2018 Nowadays there’s no need to assure you that social media is an incredibly rewarding tool for lead generation – in 2018 it seems obvious. And how could it not be – it’s easily available to anyone, and it functions on the principles of … Continue reading SEMrush: 5 Creative Ways to Use Social Media for Lead Generation
Susan Poirier — August 22, 2018 Follow @aceconcierge — August 22, 2018 There are literally millions of businesses occupying social media space just vying for a customer’s attention. They are pulling out all of the stops to promote their business, to get customers to buy their product. So it’s safe to say that there is … Continue reading Social Media Marketing Trends for 2018: A Lifeline To A Thriving Business
Ray Manley — August 22, 2018 Follow @rbmanley — August 22, 2018 Overhead is the business version of cancer. If not treated aggressively, it will overtake the healthy, productive life of your business. If you have a bigger business, your accountant can tell you exactly how much you’re spending on overhead. If you’re a freelancer … Continue reading How to Conquer Social Listening With One Free Applet
Consumers expect more transparency from businesses than they do from politicans, friends, or even themselves Robin Kurzer on August 22, 2018 A majority of consumers are demanding transparency from businesses, according to a recent report from social media company Sprout Social. The Social Media and the Evolution of Transparency report (free, registration required) surveyed 1,000 US … Continue reading Report: Customers are more loyal to companies that are transparent on social media
