Sofia Pompeo — October 3, 2018 — October 3, 2018 Have you ever thought about how social media impacts SEO or vice versa? If not, start moving it to the front of your mind. Search engine optimization (SEO) and social media are two very different marketing channels, but they have complementary effects on one another. … Continue reading How SEO and Social Media Intersect
While the overall numbers have peaked, there is still growth and change within categories. Greg Sterling on October 1, 2018 Use of social media and internet adoption more broadly are flat according to new data from the Pew Research Center. The organization found the percentages of users who own smartphones, use social media … Continue reading Pew: Internet adoption, social media usage have been flat since 2016
Hannah Sears — September 25, 2018 Follow @Pixlee — September 25, 2018 paulbr75 / Pixabay You probably encounter social storefronts several times a day but may not know exactly what they are. A social storefront is a functional ecommerce store within an established social media network. Having a social media presence gives brands a chance … Continue reading What is a Social Storefront—and Why Do You Need One?
Danielle Winski — September 22, 2018 Follow @DwinskiPR — September 22, 2018 Social media marketing may seem pretty easy, but the truth is – it’s harder than you think! Keep reading to learn how to avoid 11 of the most common mistakes business make. When done well, social media is a powerful and cost-effective marketing … Continue reading Social Media Success: 11 Mistakes to Avoid
Riley Panko — September 22, 2018 Follow @RileyPanko — September 22, 2018 Social media is a critical element of most businesses’ marketing strategies nowadays. In 2018, 77% of the U.S. population has at least one social media profile. It’s predicted that the average person nowadays will spend 5 years and 4 months on social media … Continue reading Which Resource is Best for Your Social Media Marketing?
Kate Van Dyke — September 14, 2018 — September 14, 2018 Unless you’ve been hiding under a rock for the last two decades, you’ve probably heard a thing or two about social media platforms. Social media has transformed the way we communicate with friends and family and interact as a society. Social media platforms have … Continue reading Best Practices to Develop a B2B Social Media Strategy
Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says – yes! Here’s a sneak peek at how 260 business owners plan to attract shoppers this holiday season. Brian Handly on September 13, 2018 With consumer confidence at an all-time high, we should all expect increased ad spend with new … Continue reading Exclusive: Survey shows social media poised to capture holiday ad spend
Maria Breaux — September 5, 2018 — September 5, 2018 LoboStudioHamburg / Pixabay Omnichannel marketing causes many brands to look at their programs as a set of disparate disciplines—SEM, SEO, content marketing, social marketing, email marketing, etc. And, each discipline often has its own department, budget, and strategy, even though customers only see a single … Continue reading The Top 4 Barriers to Unifying Your Search and Social Ad Strategies
Wendy Lindars — September 5, 2018 Follow @enx2marketing — September 5, 2018 The world of social media has changed drastically in the past couple of years. No longer is it just a place to share cat videos and complain about your life. We now live in constant dread over what our president is going to … Continue reading I See You: Beware What Your Social Media Footprint Says About You
Anna Bredava — September 3, 2018 Follow @anna_bredava — September 3, 2018 Who cares about social media listening in 2018? Well, just about everyone. A couple of years ago, businesses considered social media to be a fad. Now, with over 70% of small businesses using social media, the situation is completely different. Monitoring social media … Continue reading 5 of the Best Social Listening Tools in 2018
