by Erik Sass, January 17, 2015 While “social search” — meaning the practice of surfacing content from your social media contacts in search results — may or may not be consigned to the great digital trash can of history, there are clearly still a lot of places where search and social media overlap, at least … Continue reading Google Search Results Now Show Social Profiles For Brands
Tag Archives: Social
The Ultimate List of Social Media Marketing Definitions
Alex DittyJanuary 15, 2015 The meaning of every social media marketing term that you’re afraid to ask Social media marketing is full of buzzwords and new jargon that it can be hard to keep up with the lingo. To help you stay up-to-date on all things social media we’ve created the ultimate social media marketing … Continue reading The Ultimate List of Social Media Marketing Definitions
Too Busy to Tweet, but Don’t Want to Get Left Behind in 2015? 4 Options for Managing Your Social Media
Jane BinnionJanuary 15, 2015 All signs are that 2015 will see social media having an even bigger impact on organisations – which means more decisions about resources. So here are four options and some Top Tips, to help you think about managing your social media successfully in 2015 . Many organisations, large and small, reach … Continue reading Too Busy to Tweet, but Don’t Want to Get Left Behind in 2015? 4 Options for Managing Your Social Media
How To Get Google To Show Your Facebook, Twitter & Other Social Accounts In Its Knowledge Graph Boxes
Businesses and brands can use structured data markup to add to or modify the social networks displayed in their knowledge box entry. Martin Beck on January 15, 2015 Bloomua / Shutterstock.com As our sister site, Search Engine Land, reported today, Google has started displaying social media accounts other than Google+ in the knowledge graph box … Continue reading How To Get Google To Show Your Facebook, Twitter & Other Social Accounts In Its Knowledge Graph Boxes
FTC Cracks Down on Social Media Deceptive Advertising
Melanie HowardJanuary 15, 2015 Prosecuted for…Tweets? On December 2, 2014, the Federal Trade Commission (“FTC”) published a proposed consent order for public comment, regarding a settlement agreement reached with advertising agency Deutsch LA, Inc. Deutsch LA was hired by Sony Computer Entertainment America LLC to develop an advertising campaign for the Sony PlayStation Vita (“PS … Continue reading FTC Cracks Down on Social Media Deceptive Advertising
Top 9 Social Media Trends for 2015
Ruxandra MindrutaJanuary 15, 2015 2014 was definitely a great year for digital marketing. Looking back the year’s top social media highlights, we recall some outstanding milestones such as the #IceBucketChallenge, Ellen’s Oscar selfie, the #BringBackOurGirls campaign, or the #Bendgate phenomenon. It was an impressive year for social networks too: Instagram reached 300 million active users … Continue reading Top 9 Social Media Trends for 2015
4 Social Media Commandments For 2015 (And Beyond)
Amanda GrinavichJanuary 14, 2015 Somehow it’s already 2015, and that means it’s time to reactivate our brains and make a valiant effort to pursue our resolutions for longer than a week. Those likely include a few work-related items you would like to achieve and improve upon. Perhaps growing your brand’s social presence while avoiding a … Continue reading 4 Social Media Commandments For 2015 (And Beyond)
Social media marketing: creativity is not enough
By Daniel Levy, January 15, 2015 Technology has transformed social media marketing into a science. Now, sophisticated algorithms determine impact and success rates of campaigns. Scientifically, content and message can be either subtly or overtly changed on the fly to ensure campaigns gain their highest levels of success possible. Social media marketing is no longer … Continue reading Social media marketing: creativity is not enough
Survey: 70% Of Marketers Plan To Boost Social Spending In 2015
Mobile marketing will also get more resources in 2015 according to a global survey by Salesforce Marketing Cloud. Martin Beck on January 13, 2015 A large majority of marketers plan to increase their spending on social media marketing — both paid and organic — in 2015, according to a new survey. Salesforce Marketing Cloud polled … Continue reading Survey: 70% Of Marketers Plan To Boost Social Spending In 2015
You’re Doing a Terrible Job With Search and Social
My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. The initial conversation generally almost always reveals that the client feels … Continue reading You’re Doing a Terrible Job With Search and Social
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