Dave HubbardMarch 14, 2015 Social is inevitable, resistance to technology adoption is futile, and as soon as Millennials become a dominant generation in the workforce, we too will be permanently attached to our video-enabled network-connected smartphone, if we’re not already. However, in the meantime, we have revenue to generate and we’re struggling to demonstrate real … Continue reading Improving Customer Experience: Social Marketing versus Social Sales
Jennifer KardellMarch 14, 2015 Have You Considered Volunteering With And Mentoring Marketing Students? Maybe You Should. One of the greatest things about social media is how busy it keeps us, whether it’s entertaining us for hours with mindless scrolling of the news feeds on Twitter, Facebook and Instagram or researching the constant change in new … Continue reading Teaching The Next Generation Of Social Media Marketers
Shelley PringleMarch 13, 2015 Feminism is all the rage these days. I know because Hollywood tells me so. Tina Fey and Amy Poehler turned the Golden Globes into a feminist event. And in her Oscar acceptance speech for Best Supporting Actor, Patricia Arquette called for pay equity while the likes of Meryl Streep, Jennifer Lopez … Continue reading Is Social Media Helping or Hurting the Women’s Movement?
Miriam HaraMarch 13, 2015 Could it be that corporate social media has seen its day in the sun? Only a few short years ago social media growth was exponential. Now it’s slowing down – almost to a crawl. Yet the explosion of the social media channel caused major corporations and small businesses alike to throw … Continue reading Social Media: A Has-Been? Already?!
Laurie Sullivan @lauriesullivan, March 13, 2015 7-Eleven will launch an electronic bill pay app that enables consumers to pay bills at the point of sale using cash, per Laura Gordon, VP of brand innovations at 7-Eleven. She spends every day redefining convenience for the thousands of consumers who spend about 2.5 minutes per visit in … Continue reading SXSW: How 7-Eleven, TD Bank, Mazda Utilize Social Media To Redefine Convenience
Bernadette ColemanMarch 13, 2015 Whether it’s a big sale your company is having, or an event that is coming up, social media is one of the top ways to spread the word and maximize your social media marketing efforts. Learn how to increase your audience and increase your social media ROI. Start With A Solid … Continue reading How to Increase Your Social Media ROI
Harry RollasonMarch 13, 2015 From our analysis, it is clear that 2014 was the year that social customer service grew up. The increases in the number of customers using social media as their primary customer service channel was matched by company uptake, with many implementing more established and integrated social customer service strategies. With 55 … Continue reading The State Of Social Customer Service [Infographic]
A new private messaging feature may help Swarm grow from a check-in/gaming app to a full fledged leader in the local social space. Greg Finn on March 13, 2015 Since Foursquare decided to spin off check-ins to the Swarm app the app hasn’t had much innovation. Til now. The new Swarm version 2.0 now features … Continue reading Swarm 2.0 Gains Direct Messaging To Help Pollinate A More Social Experience
Dean KeipertMarch 12, 2015 Did you know that creating your website is only a small portion of the overall task. Once your site is developed and released online, that’s where the dirty work begins. How are you going to get quality traffic to your site? How are you going to weed out the unqualified traffic? … Continue reading Tips For Connecting Your Social Media Pages To Your Website
Wendy Burt-ThomasMarch 12, 2015 Coming up with original or catchy wording for your social posts is important if you want to stand out in the busy social media sphere. To help you avoid common clichés, we’ve put together a list of words to avoid using, (some of which can actually repel customers), and potential replacements. … Continue reading 11 Words To Avoid Using On Social Media And What To Say Instead
