ZOG DigitalMarch 19, 2015 Maximizing the return on investment from ad campaigns today requires highly focused, personalized targeting that combines audience data from both search and social channels. By layering behavioral, interest, demographic and other data sources to develop these extremely specific audience profiles, marketers can create customized content that is highly relevant and engaging … Continue reading Creating Effective Campaigns Through Search & Social Targeting
Tag Archives: Social
5 Social Media Mistakes to Avoid
Christine SkiffingtonMarch 19, 2015 When done right, social media can be a powerful way to connect with customers and communicate branded messaging. Luckily, some of the most common barriers to amplifying social messages and boosting engagement are simple to avoid. Mastering a few basics can give your efforts the best chance to succeed and capitalize … Continue reading 5 Social Media Mistakes to Avoid
3 Social Media Steps Turn a Bad Customer Experience into Positive PR
Tom CarpenterMarch 18, 2015 As brands, we didn’t use to have to worry so much about a bad customer experience “making the rounds” and damaging our image. Pre-Twitter, pre-Facebook and pre-Every-Other-Social-Media-Platform, how many people could an unhappy customer reach with a negative message about you, anyway? Research puts that number at somewhere between 9 and … Continue reading 3 Social Media Steps Turn a Bad Customer Experience into Positive PR
Businesses Embracing Social Media with Beautiful Content
Zoe WaldronMarch 18, 2015 As visual platforms like Pinterest, Instagram, and Tumblr are proven as more and more influential to sales, the product images these brands are taking are getting better catered to each platform. But the number of big brands that have generic, small, overly-promotional images is still very high. By taking the time … Continue reading Businesses Embracing Social Media with Beautiful Content
10 Things About Social Media That You Probably Didn’t Know
Isabel WiliamsMarch 18, 2015 Social media is in constant flux and the only strategy for grasping its changing character lies in detailed research. The more we measure consumer behaviors, the more we can find out about how our audiences use social networks to interact with brands – and this knowledge, translated with the help of … Continue reading 10 Things About Social Media That You Probably Didn’t Know
Increasing Visibility Through Social Media
Dennis StyersMarch 16, 2015 Social media has permeated every part of our lives. We use it at work, we use it for work, and we have access to it 24/7 via our mobile devices. As with anything this ubiquitous, there are pros and cons. The cons are squandering time and productivity, but pros include increased … Continue reading Increasing Visibility Through Social Media
Owned, Earned Paid Media and Social Media Marketing
Alex DittyMarch 16, 2015 Do you know how Owned, Earned & Paid Media impact your social media marketing? To be a successful social media marketer you need to understand the different forms of media that go into smart social strategies and how to best leverage each. The three different types; owned, earned and paid media, … Continue reading Owned, Earned Paid Media and Social Media Marketing
Want To Know About Social Media Engagement? You Only Have To Ask…
Angela EverittMarch 16, 2015 I love a good dinner party. But every so often I go to one where I get stuck next to Mr Self Important. He’s the kind of guy who’s very pleased with himself, only too happy when asked, ‘So what do you do?’ to tell you all about it. At length.We … Continue reading Want To Know About Social Media Engagement? You Only Have To Ask…
Marketing: How To Measure Social Media: A Step-By-Step Guide
Iris VermerenMarch 16, 2015 How do you know if your social media marketing efforts are effective? Which posts drive the most traffic? What social media metrics should you be monitoring? How do you interpret the numbers once you have them? If you’re on social media for your business, you already know you should be measuring … Continue reading Marketing: How To Measure Social Media: A Step-By-Step Guide
How to Learn Social Media Marketing: 15 Blogs for Beginners
Pam DyerMarch 15, 2015 Are you blogging, Facebooking, tweeting, or pinning? If not, you’re missing out. The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at … Continue reading How to Learn Social Media Marketing: 15 Blogs for Beginners
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