Denise ChanMarch 26, 2015 Twitter, Facebook, Instagram, Pinterest, Email…the list goes on. There are so many channels to manage and keep track of these days, how do you do it? The key is to do less. Treat email and social as one larger integrated marketing channel instead of creating dedicated strategies for each. Work smarter, … Continue reading Let’s Be Friends: Integrating Email And Social Media
Angela ModzelewskiMarch 25, 2015 Like the military community, teachers and faculty must operate in accordance to guidelines when it comes to social media. These guidelines are often provided by schools or school districts, although in some cases, there are state mandates prohibiting teachers from interacting inappropriately with students through social media. In their personal lives, … Continue reading How to Use Social Media to Reach Niche Markets — Educators
Laura DonovanMarch 25, 2015 Don’t start a Facebook Business Page and then abandon it, you need to post updates at least once a day every day. Depending on the engagement and activity of the Friends on your Page you may want to add another update or 2 each day. Internet Trolls are the worst, but … Continue reading Social Media Lessons Explained By The Walking Dead
Teresa SliderMarch 24, 2015 While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. This is a race that’s won by more tortoises than hares—slow, steady, persistent progress. Your technology firm needs to be in the social media race for the long run. That requires a game plan … Continue reading Technology Marketing: Avoid a Social Media Burnout With a Winning Game Plan
Jess CarsonMarch 24, 2015 As the world continues going digital, social media is becoming a common marketing tool for small and large-scale businesses. After all, the digital storefront is just as important as the physical storefront. But the science of social media is still developing and the best practices for the medium is an ever-evolving … Continue reading Let’s Talk About Social Media Marketing Myths
Andy CallowayMarch 24, 2015 Way back in 2008(ish), I was asked if I used Facebook and Twitter. I had accounts, but I never used them because, and I quote, “I really can’t see the point of telling everyone what I had for breakfast”. But then something changed. Marketing types realised that the beauty of social … Continue reading Do You Manage Your Social Media Accounts Effectively?
Mark SchaeferMarch 24, 2015 The answer to this question is, of course, YES. Whether you know it or not, companies are collecting data about you, testing you, even manipulating you without your knowledge. The bigger question is, how far should they go…and how much should you know? I attended a fascinating discussion on this topic … Continue reading Are You In A Social Media Experiment?
Arik HansonMarch 24, 2015 Had a good conversation with a client the other day about social media churn. As usual, we were both lamenting the lack of really good junior- to mid-level talent in the digital space. Sure, there are a TON of people out there with the experience to do some of these jobs. … Continue reading What is Social Media’s “Revolving Door” Effect on Your Business?
Maria PeaglerMarch 24, 2015 “I need more engagement!” Sound familiar? Today I’m coming to the rescue with four no-fail hacks you can use on ANY social network to increase your engagement. Let’s get started — 1. Use Video to Get Higher Engagement on Facebook, Instagram & Twitter In 2015, video has the highest reach of … Continue reading Engagement Hacks to Use on Any Social Network
Andy PreislerMarch 23, 2015 If you are not currently using social networks, you might be asking, “What is social networking doing that helps businesses?” The answer is a huge amount if it is used properly. Savvy entrepreneurs are promoting their products and services in unique and creative ways; businesses are expanding their customer base substantially … Continue reading Making Your Social Networks Work for You
