Justin WilsonApril 23, 2015 Social media is a fantastic tool for marketers. It is a great opportunity to engage with your audience, and develop relationships which work for both the consumer and the organisation. But it’s not always easy: the internet is full of examples of organisations that have not only got it wrong, but … Continue reading Your 10-Point Social Media Check List
Fredrik EklundApril 22, 2015 I know what you’re thinking. “Here we go again!” Social media, the one topic everyone likes to discuss but no one really understands from a business perspective. But I’m going to be bold and tell you that I became the No. 1 real estate agent in the nation because of my … Continue reading Social Media: The Bottomless Bank Vault
Young Entrepreneur CouncilApril 23, 2015 What is one metric I can use for measuring the success of my new social media hire? 1. Interaction With Your Brand Via Social The key is to look at the overall “cohort” following and engagement with your company across all your social media channels. Do you have more likes, … Continue reading 10 Best Metrics For Measuring The Success of Your Social Media Hire
Clinton LanierApril 22, 2015 Maybe NO social media presence is better than a lousy one? One of the biggest mistakes that small businesses make is thinking that doing something, anything, on social media is better than doing nothing at all. But, in the end, that’s typically not the case. In fact, this path really only … Continue reading The Myth of “Better than Nothing” and Social Media
Manal BouchacraApril 22, 2015 As Meerkat and Periscope get into their never ending tight race, we sit back and look at how social marketers can use mobile live-streaming apps to take their strategies to the next level. Marketing has transitioned from paper and media to the web, in the form of carefully studied text. How … Continue reading 10 Reasons to Get Personal With Meerkat and Periscope in Your Social Media Strategy
Steve HammApril 21, 2015 It’s common for businesses to approach social media marketing the wrong way. Since it’s a relatively new marketing platform, many companies are still adjusting to it. Here are three things you should know about social media marketing: Social media marketing is not traditional marketing This is probably the mistake we see businesses make the … Continue reading What Businesses Need to Know About Social Media Marketing
Danielle CapriatoApril 21, 2015 Social media has the amazing ability to connect us with people and conversations we might otherwise have never known existed. It’s pretty incredible what we can learn from social media. But with all the content out there—an absolute deluge of thoughts and ideas—how do we find what is most relevant to … Continue reading Six Keys to Effective Social Media Monitoring
Shelly DuttonApril 21, 2015 For more than 1.5 billion people worldwide, it’s a daily ritual to visit a social site to review feeds, upload pictures, share stories, and work toward common good. In the last few years, social technology has become a cultural, social, and economic phenomenon. We’ve watched personal triumphs and tragedies, as well … Continue reading 4 Reasons Social Collaboration Is a Business Imperative
Bill FaethApril 21, 2015 Blog post link. News article link. Infographic link. YouTube link. Yawn. Raise your hand if you’re guilty of occasionally getting a little bit, well, routine with your social media content. It happens to many of us. Social media networks reach some 82% of the world’s population currently. However, nearly half of … Continue reading 50 Totally Un-Boring Ideas For Social Media Marketing Content
Koka SextonApril 21, 2015 Several months ago I had the opportunity of being on my second Salesforce Live broadcast “Using social connections to turn prospects into customers“. Truely an awesome experience. It’s the closest thing to being on TV in my professional life. Over 30,000 people streamed the broadcast and the engagement on social media was amazing. … Continue reading Getting Started in Social Selling
