Arik Hanson May 6, 2021 Over the last few weeks, we’ve seen the big rush on social audio. First, Twitter unveiled Twitter Spaces. Then, LinkedIn said it was thinking about a Clubhouse rival. Then, Spotify. Then Facebook. Seemingly, everyone is now in the social audio game now–or, at least has plans to enter it. But, … Continue reading Did Social Media Platforms Learn Nothing From the “Stories” Rush?
Mitch Poirier May 4, 2021 If you’ve noticed a slowdown in your engagement or you simply want to know what’s on trend for your social pages, I’m sharing the top social media changes for 2021. Digital marketing and social communication go hand-in-hand, so your new strategy should incorporate these new trends, leading to more effective, … Continue reading Top Social Media Changes in 2021: Are You Ready?
Arik Hanson April 30, 2021 A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms. For example, LinkedIn trends toward white, middle-aged men with college degrees making $ 75+. Makes … Continue reading 5 Surprises From Pew Internet’s Recent Social Media Usage Report
Larisa Bedgood April 29, 2021 Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends, find community events and the list goes on. Social is also a vital channel when it comes to interacting with brands and researching new products and services. As with all … Continue reading Social Media Marketing for Lead Generation
Jock Breitwieser April 28, 2021 How do you view social selling? Do you see it as a short-term benefit to your sales numbers or a long-term strategy meant to position you for ongoing success in your endeavors? The truth is that far too many salespeople view social selling as a purely transactional strategy. You do … Continue reading How a Social Selling Strategy Helps You Lay the Foundation for Your Sales Future
Tabitha Jean Naylor April 28, 2021 One of the most compelling social media marketing strategies for any business has been around since the dawn of time: storytelling. Predating the modern digital era storytelling was practiced by ancestral leaders to organize action, transform nations, and pass down historic knowledge. Storytelling is an incredible art form that … Continue reading How to Use the Art of Storytelling on Social Media
Companies are evolving away from interruptive marketing to storytelling that is not perceived by viewers as ads William Terdoslavich on April 28, 2021 Sadly, disinformation and misinformation are the negative dividends of the digital world. Politics is replete with “fake news,” “alternative facts,” and conspiracy theories, leading some to ponder the hazards of living in … Continue reading A guide to visual storytelling Part 2: NFTs, ‘new’ social and the future of brand content
Yash Chawlani April 23, 2021 According to Oberlo, there are 3.5 billion social media active users around the world. This equalizes to 47% of the world’s population. The grandness of social media users has made Social media a key source for E-commerce websites to drive traffic. Social media has been crowned as the central player … Continue reading 7 Social Media Strategies to Drive Traffic to Your E-commerce Website
Cian Fogarty April 23, 2021 What determines the success of an eCommerce business? Answers will vary but one thing’s clear. Successful Shopify, Amazon, Etsy, and eBay stores share a burning passion to deliver exceptional brand experiences at every point of engagement. In the technology era, social media is a powerful way to reach the constantly … Continue reading 3 Ingredients for Michelin-Starred eCommerce Social Media
Rafaella Aguiar April 22, 2021 If you love posting, scrolling, creating stories, and double-tapping, you might be interested in pursuing a career as an Instagram manager. Working behind the scenes in social media is quite different than running your own personal account, though. Keep reading to find out which skills are most important for Instagram … Continue reading Social Media Career Guide: How Do You Become An Instagram Manager?
