Jock Breitwieser May 17, 2021 Making meaningful headway with social selling is part science and part art form. Most that attempt to sell socially fail. The dismal success rate that most experience would make you believe that social selling is hard — but in truth, the opposite is true. Social selling is straightforward, so long … Continue reading How to Achieve Effective B2B Social Selling – 4 Critical Principles
Sue Reynolds May 12, 2021 Give your social media manager the tools to succeed If you just hired, or need to hire, a social media manager, it’s important to set them up for success to get the most out of your investment. First, make sure you hire the right person with the right skills. Social … Continue reading How to Manage Your Social Media Manager
Diane H. Wong May 11, 2021 There’s not a handbook of social networking rules for media pros to follow. But there are proven ways to increase your followers and fans while showing your audience you’re an authority in the media industry. Social Networking Rule #1: Stop the Constant Sales Pitches Offer content beyond a blatant … Continue reading Top 5 Social Networking Rules for Media Pros
Nicolas Vargas May 7, 2021 There’s no doubt about it – social media has revolutionized communication. There are so many different channels today, each of them catering to a different style of communication or audience demographic. No wonder that it can often be difficult to know where you should devote your time and effort. But … Continue reading How to Monetize Your Social Media Channels
Arik Hanson May 6, 2021 Over the last few weeks, we’ve seen the big rush on social audio. First, Twitter unveiled Twitter Spaces. Then, LinkedIn said it was thinking about a Clubhouse rival. Then, Spotify. Then Facebook. Seemingly, everyone is now in the social audio game now–or, at least has plans to enter it. But, … Continue reading Did Social Media Platforms Learn Nothing From the “Stories” Rush?
Mitch Poirier May 4, 2021 If you’ve noticed a slowdown in your engagement or you simply want to know what’s on trend for your social pages, I’m sharing the top social media changes for 2021. Digital marketing and social communication go hand-in-hand, so your new strategy should incorporate these new trends, leading to more effective, … Continue reading Top Social Media Changes in 2021: Are You Ready?
Arik Hanson April 30, 2021 A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms. For example, LinkedIn trends toward white, middle-aged men with college degrees making $ 75+. Makes … Continue reading 5 Surprises From Pew Internet’s Recent Social Media Usage Report
Larisa Bedgood April 29, 2021 Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends, find community events and the list goes on. Social is also a vital channel when it comes to interacting with brands and researching new products and services. As with all … Continue reading Social Media Marketing for Lead Generation
Jock Breitwieser April 28, 2021 How do you view social selling? Do you see it as a short-term benefit to your sales numbers or a long-term strategy meant to position you for ongoing success in your endeavors? The truth is that far too many salespeople view social selling as a purely transactional strategy. You do … Continue reading How a Social Selling Strategy Helps You Lay the Foundation for Your Sales Future
Tabitha Jean Naylor April 28, 2021 One of the most compelling social media marketing strategies for any business has been around since the dawn of time: storytelling. Predating the modern digital era storytelling was practiced by ancestral leaders to organize action, transform nations, and pass down historic knowledge. Storytelling is an incredible art form that … Continue reading How to Use the Art of Storytelling on Social Media
