Steven Imke May 24, 2021 Social media has matured as a marketing channel over the years and is often paired with other channels like websites, blogs, videos, and more when trying to accomplish a specific business goal. Lost on me, until more recently, was the value of setting social media goals when it comes to … Continue reading How to Define Your Social Media Goals
Terng Shing Chen May 21, 2021 It is important to understand the differences between Social Media and Digital Marketing, so people can go to the right resources for their campaigns. Both social media advertising and digital advertising are crucial aspects of today’s industry and products. Let have a deep look at both: A Glance At … Continue reading The Difference Between Social Media and Digital Marketing
Sophie Beard May 19, 2021 Social media experts are constantly looking to perfect their content and figure out what resonates the best with their audience. The answer will vary depending on the brand they’re working on, the industry they are in, as well as the platforms used and budget given. Throw in the ever changing … Continue reading How to Improve Your Social Media Content
Shawn Casemore May 19, 2021 You might be wondering how to use social media to sell in person. After all, you aren’t planning to run ads on social media. What if I told you that 90% of top salespeople use social selling to close more deals than those who don’t? They are using what is … Continue reading How to Use Social Media to Sell in Person (Right Now!)
Jock Breitwieser May 18, 2021 As a B2B marketer or sales professional, you are probably fully aware of how useful a social media presence can be. You can see how critical it is to the success of competitors in your industry, and — if you’re smart — you probably want something similar for yourself.But building … Continue reading 3 Mindset Changes All Companies Need for Effective B2B Social Media Marketing
Jerome Tennille May 18, 2021 geralt / Pixabay We’re roughly a year beyond what I’ll call a “corporate awakening” since the death of George Floyd. I’ve been observing the corporate response, and what I’ve noticed is that there’s a spectrum of how companies are responding. On the more performative end of the spectrum, companies have … Continue reading 6 Actions Brands Can Take to Get Beyond Virtue Signaling for Positive Social Change
Jock Breitwieser May 17, 2021 Making meaningful headway with social selling is part science and part art form. Most that attempt to sell socially fail. The dismal success rate that most experience would make you believe that social selling is hard — but in truth, the opposite is true. Social selling is straightforward, so long … Continue reading How to Achieve Effective B2B Social Selling – 4 Critical Principles
Sue Reynolds May 12, 2021 Give your social media manager the tools to succeed If you just hired, or need to hire, a social media manager, it’s important to set them up for success to get the most out of your investment. First, make sure you hire the right person with the right skills. Social … Continue reading How to Manage Your Social Media Manager
Diane H. Wong May 11, 2021 There’s not a handbook of social networking rules for media pros to follow. But there are proven ways to increase your followers and fans while showing your audience you’re an authority in the media industry. Social Networking Rule #1: Stop the Constant Sales Pitches Offer content beyond a blatant … Continue reading Top 5 Social Networking Rules for Media Pros
Nicolas Vargas May 7, 2021 There’s no doubt about it – social media has revolutionized communication. There are so many different channels today, each of them catering to a different style of communication or audience demographic. No wonder that it can often be difficult to know where you should devote your time and effort. But … Continue reading How to Monetize Your Social Media Channels
