Virginia UlrichMay 12, 2015 As promised in the first part of our series on adoption and change management, Jive Talks: What’s In It For Me? An Adoption St… | Jive Community, this second installment is all about the do’s and don’ts of change management. This will not be an exhaustive list, but rather a list … Continue reading 8 Best Practices for Change Management in Social Business
The real value of social data is what it can tell you about the interests of your customers and prospects, says columnist John Donnelly III. John Donnelly III on May 12, 2015 Most social marketers have a strong sense of what kind of traction their content gets on each social channel. They’ll also probably be … Continue reading How The Right Social Insights Can Boost Your Click-Through Rates
Angela Hausman, PhDMay 11, 2015 I’ve written before about the differences between traditional media and social media — which are profound. You might enjoy reading about the 16 differences between traditional media and social media or this one on social media versus traditional media. There’s even a good infographic on the 10 differences in social … Continue reading It’s a New Ball Game: Social Media Versus Traditional Media
Valerie LevinMay 11, 2015 Does publishing engaging content make people want to buy from you? While this is important, effective content creation is only one piece of the puzzle. After your target audience has read your blog posts, downloaded your eBooks, and visited your website – they are looking for validation. They want to validate … Continue reading 5 Proven Ways To Leverage Social Proof For Your Brand
Lexie CarboneMay 11, 2015 A strong social presence is crucial to the success of online marketing, and social media is one of the best ways to build that online strength. If you’ve already been publishing content Facebook, Twitter, LinkedIn or other social platforms, you’ve completed the first step. Perhaps you’ve begun building up a decent … Continue reading The Basics of Growing Lead Conversions Using Social Media
Harry RollasonMay 11, 2015 Social media has overturned the traditional business-customer relationship, and with customers gaining more power than ever before their expectations for good service will keep on rising. But the public nature of channels such as Twitter and Facebook means margin for error is at a minimum. Therefore it’s imperative you get it … Continue reading How NOT to Use Social Media for Customer Service
Jawad KhanMay 10, 2015 Like search engines, most social networks have also evolved significantly over the last few years. Platforms like Facebook and Twitter have gradually changed their algorithms to encourage quality content and user engagement. That is why you should no longer measure your social media success by the number of followers or page … Continue reading 5 Tips To Help You Achieve More With Social Media Marketing
Cheryl GoldbergMay 10, 2015 Marketers have long used social media to promote content. They’ll throw a white paper up on their website, blast a few promotions touting the paper to their Twitter, Facebook, and LinkedIn followers, and, with any luck, people will like, retweet, favorite, and otherwise amplify the message. Think bullhorn. Today, marketers are … Continue reading Beyond the Bullhorn: Social Media Morphs Into Brand Storytelling
Vanessa DiMauroMay 9, 2015 I’ve been a little quiet on the blog lately because I have been busy with clients and giving talks – lecturing on social selling at Cisco’s Partner Summit to teaching about knowledge management at Columbia’s IKNS program (see photo above) and a few other stops along the way. While each venue … Continue reading Why Building Social Capital Matters In Business
Declan PeltierMay 9, 2015 More often we are seeing in the news Facebook rear its head as a valid source in the court of law. This is causing lawyers, judges, companies and organizations to review their policy manuals, and look at who they employ and how they interact on Social Media, and what they will … Continue reading 3 Powerful Reasons Why Anyone In Business Should Guard Their Social Media
