Monique de MaioJune 4, 2015 Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. The bad news? It is nearly impossible to effectively use every social media platform to promote your business. The good news? You don’t need to! The key to a successful social media presence is a … Continue reading Tackling Social Media: Don’t Do It All!
Kelly ShepskoJune 4, 2015 Each month, I help manage social media accounts for about a dozen clients at any given time, where I scour the internet for powerful content that their followers will enjoy, analyze information about when they receive the most feedback on our efforts and actively work on improving their overall strategy. Anyone … Continue reading How to Create a Sizzlin’ Social Media Content Schedule
Juliet CarnoyJune 3, 2015 What is Social Commerce? There’s a lot of buzz and conversation around how to best derive value from social media. With social commerce, brands can create significant and measurable return on investment from their customers’ social engagement. To put it simply, social commerce is an online marketing model that helps brands … Continue reading Making the Case for Social Commerce
Paul JohnsJune 3, 2015 THE CEO NEEDS TO EVOLVE INTO A SOCIAL ANIMAL OR FACE EXTINCTION. There’s a lot being written about CEO and C-suite involvement in social media. The rules are not changing… they have changed… and there is no going back. Social media is creating a very different animal in the c-suite. It is … Continue reading How Social Is Your CEO? (DD)
Leah KlingbeilJune 3, 2015 Social media is becoming a starting point for all marketing campaigns. For some, social media is where a campaign starts and ends. We all know that executing a marketing campaign can be quite time consuming and tiresome. Add that extra layer of social media and you’ve got yourself a 24 hour … Continue reading 4 Social Media Scheduling Tips
Laurie Sullivan @lauriesullivan, (June 04, 2015) Teens leverage social media as a conversation space and an outlet for self-expression to a greater degree than adults do, according to researchers at Penn State College of Information Sciences and Technology, who used a combination of textual and facial recognition methods in their study. Nearly half of the photos … Continue reading Reseach Finds Images In Social Media Posts Reflect Another Ad Targeting Option
Trevor YoungJune 3, 2015 We are living in unprecedented times. We are in the early stages of an ever-evolving social age that favours storytelling, passionate connection with one’s community, relationship building and progressive thinking over excessive self-centred promotional messaging. If you’re a solo professional or business owner or marketing manager, or you make your living … Continue reading Where Does Your Brand Fit In the Social Media and Content Marketing Equation?
Arik HansonJune 3, 2015 Last week, a colleague asked a simple question. “Are social media certification programs worth it?” Simple question, right? Unfortunately, the answer isn’t as black and white. Because the answer requires context. It’s also situational–since not everyone is looking for the same “off-the-shelf” product as the next person. So, instead of a … Continue reading Are Social Media Certification Programs a Worthwhile Investment?
Mark SchaeferJune 2, 2015 There was a great Harvard Business Review article recently on CEOs and social media. There has been a dramatic change in just a few years and it’s worth sharing a few of the survey results and thoughts on what this means to you. An analysis found that 80 percent of the … Continue reading CEOs Are Finally Embracing Social. What Does It Mean To You?
Nuno FigueiredoJune 2, 2015 Last week I wrote about the problems in content curation platforms. How we are flooded with lots of content and don’t have a way to filter the good from the bad. Or how the ones we have are not good enough. This week I’m going to talk about what we are … Continue reading How To Curate Good Content That Makes Your Brand Look Good In Social Media
