Nick RojasJune 6, 2015 There is no excuse for boring, unshareable content. If your content is dull and flavorless, the only thing to blame is the person who created it. Look at GEICO and Progressive, for example. Insurance is one of the most unremarkable industries in existence, yet both companies came up with ad campaigns … Continue reading 8 Strategies for Social Amplification of Boring Businesses
Jessica BowersJune 5, 2015 A Look at the New Kids on the Social Block It’s clear that social media isn’t just a passing trend. You know that you need to integrate major social networks like Facebook, Twitter, and YouTube into your brand’s marketing strategy. However, Facebook is now a little over 10 years old, YouTube … Continue reading Who’s Who: The New Breed of Social Networks
WishpondJune 5, 2015 The most significant marketing change in the past decade was brought about by social media. Before Facebook or Twitter, brands couldn’t dream of building such close connections with their audiences or having real-time conversations with their customers on a global scale. In order to leverage your presence on social networks, build a … Continue reading Why Social Media Listening Is Key To Your Marketing Strategy
Tracey WallaceJune 5, 2015 The world of ecommerce is ever-changing and even the seasoned ecommerce professional can get overwhelmed with the amount of detail. Between managing your site to ensure proper inventory flow, to optimizing every page for conversion via A/B testing, there’s a lot to do to reap the benefits of all the internet … Continue reading How To Set Up Shop On Social
Jennifer WebsterJune 5, 2015 Customers and potential customers demand a dynamic social media presence in today’s digital age. If you’re not getting results from content marketing efforts, it might be time to do a social media audit. Stale writing is a sign that you (and your content) are getting tired according to Katie Cooper, author … Continue reading Is Your Business Social Media Presence Failing?
Chad S. SloanJune 5, 2015 Odds are your company has the regular slew of social media accounts. From Facebook to Twitter and of course, LinkedIn – your company is probably trying to “connect” with its “followers” in hopes of getting more “likes” and “shares.” For quite some time (in ‘internet years’), social media has been … Continue reading 3 Ways To Make Social Media Actually Work For Your Company
Jordan ConJune 5, 2015 Recently, both Instagram (surprisingly) and Pinterest (less surprisingly) announced that buy buttons are coming imminently. It’s likely that these buy buttons will be widely available on these two platforms before Twitter and Facebook announce theirs. It’s unusual for these up-and-coming platforms to beat the giants, but it shows the tremendous potential … Continue reading Two More Social Media Buy Button Announcements
Jillian LondinoJune 5, 2015 How social influencers can help introduce a novel product into the tech, retail and food industries. New products come in all shapes and sizes. The same is true for social influencers; posting styles, follower counts, interest categories and so much more varies between the forces who have power over today’s purchasing … Continue reading Launching a Non-Traditional Product Through Social Influencers
Eric HammisJune 4, 2015 In our most recent blog post, we discussed the importance of engaging in social conversation. One of the two steps we talked about was social listening. I wanted to take some time to discuss social listening and the tools you can use to make it happen. Social listening is just as … Continue reading Tools & Strategies You Can Use For Social Listening
Monique de MaioJune 4, 2015 Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. The bad news? It is nearly impossible to effectively use every social media platform to promote your business. The good news? You don’t need to! The key to a successful social media presence is a … Continue reading Tackling Social Media: Don’t Do It All!
