Tag Archives: Social

Are Impressions the New Engagements in Social Media Marketing?

Arik Hanson June 7, 2021 I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly under-valued in the social media marketing world, whereas she believed there was far too much focus on engagement. Essentially impressions > engagement in social media marketing. Whoa. Is your mind blown? … Continue reading Are Impressions the New Engagements in Social Media Marketing? →

3 Powerful Tips to Make Your Social Media Marketing More Effective

Chris Christoff June 6, 2021 Social media is no longer used just for the purpose of socializing. Over the years it has evolved into a powerful marketing platform and marketers are thoroughly taking advantage of it to boost their conversions. After all, it’s one of the most effective platforms for attracting new leads and converting … Continue reading 3 Powerful Tips to Make Your Social Media Marketing More Effective →

3 Ideas to Making Social Media Content Approval Processes a Little Less Painful

Arik Hanson May 28, 2021 Ask any social media marketer who works for a larger organization the most painful part of their jobs and almost all of them will respond with the same answer: The content approval process. Most companies turn what should be a relatively easy, simple process into one of the most painful, … Continue reading 3 Ideas to Making Social Media Content Approval Processes a Little Less Painful →

4 Social Media Marketing Tools to Cover Your Bases

Jock Breitwieser May 26, 2021 Social media marketing tools play a critical role in social selling. They give social sellers the ability to analyze the effectiveness of their efforts, schedule and automate portions of their social presence, and discover new and interesting content to share with their following. But social sellers often have limited budgets … Continue reading 4 Social Media Marketing Tools to Cover Your Bases →