Lindsey Flagg June 2, 2021 
geralt / Pixabay
Are you ready to take your brand’s or business’s social media to new heights? If so, it’s time to learn about emerging trends in the world of social media marketing. Whether you are just starting out with social or need to update your current strategy, incorporating the following elements will help you keep your company relevant and enhance your online visibility.
Disappearing Content
Also known as ephemeral content, disappearing content is social media content that disappears in a short amount of time, usually 24 hours. Snapchat Stories and Instagram Stories are two great examples, but ephemeral content is quickly expanding to a wide range of social media platforms, including Twitter, Facebook, and even LinkedIn. Disappearing content is appealing to audiences because its short lifespan creates a feeling of urgency and excitement. Make sure that your social media plan incorporates at least some ephemeral content for the best results.
Influencer Marketing
If you aren’t already working with influencers, now may be the time to do so. The popularity of influencer marketing continues to rise. Audiences look up to influencers and trust their opinions. When an influencer endorses your product or brand, the social proof involved makes it more likely for audiences to trust your company. Building an influencer marketing strategy can help boost your online presence in dramatic ways.
TikTok Cross-Posting
Have you ever noticed short video content on Instagram or a similar site with the creator’s TikTok handle on-screen? Many users are cross-posting from TikTok to spread their online presence in a time-saving way. If you aren’t already using TikTok for your business or brand, now may be the time to try it out. That way, you can quickly share your video content to other platforms to increase your visibility without spending too much time doing so. This is also a great way to reach younger audiences, as many 18- to 24-year-olds use TikTok on a regular basis.
If you aren’t sure how to implement these trends on your own, or just don’t have the time to do so, it may be time to find a social media specialist who can work on your social strategy so you don’t have to. Consider adding someone in-house or finding a trustworthy contractor who can help you build your social media presence in a beneficial way.
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