Suzanne HoenigJuly 15, 2015 Which colors of the rainbow are the best? Based on what?The best at what?Blue’s a good light for coming out of TVs screens late at night. And for country songs about eyes and the Montana skies.Red’s a good light for districts of ill-repute. Also, sunsets, roses, and clown noses.Green is best … Continue reading Which Social Media Platforms Are the Best?
Zach HellerJuly 15, 2015 What is social proof and why does it matter for your business? To explain, let’s look at two examples. Let’s say there are two, nearly identical companies that make and ship nutritious, homemade granola bars. To set themselves apart in such a crowded market, both champion their unique ingredients, freshness, and … Continue reading What is Social Proof?
Ashley Taylor AndersonJuly 14, 2015 I spend more time in my kitchen than I do in any other room in my apartment. I’m a baker by training, but I love cooking just as much. For me, preparing food isn’t just about enjoying a delicious meal (although that’s admittedly part of it). I enjoy the science … Continue reading The Missing Ingredient In Your Social Media Marketing Recipe
Amanda HickenJuly 14, 2015 Data: This one four-letter word can incite panic in the most stalwart of public relations professionals. If it seems like there are numbers following you everywhere, that’s because there are. Website traffic, earned media pickup, social media engagement…Understanding these performance metrics and communicating them to others is an inescapable job requirement. … Continue reading 3 Tips For Trouble-free Monitoring On Social Media
by Sheena Mathieson July 14th, 2015 Many small businesses often make the mistake of not investing in the proficient social media management teams and their services, including social media strategies, simply because they feel it is unnecessary. More often than not, the problem also revolves around tight budgeting and uncertainty with the idea of … Continue reading How To Create A Successful Social Media Strategy
Justin WongJuly 13, 2015 Has the heat gotten to everyone? There have been quite a few high-profile social media blunders by people who should really know better by now. Not to kick these celebrities and businesses when they’re down, but it’s important for all of us to understand how it can just take one momentary … Continue reading Three Major Social Media Screwups This Summer
Gennia HolderJuly 13, 2015 Social media plays a major role when looking to reach your target market online. Whether you are planning a big launch with a $ 5,000 coaching package where you announce it to the world with opt-ins, interest lists, sales pages and a pre-launch webinar to open the cart for your first sale … Continue reading 7 Steps To Avoid Social Media “Product Launch Panic Syndrome”
Bill WebsterJuly 13, 2015 Social media has become a prolific marketing tool and one of the benefits you can enjoy is a frequent personal interaction. A recent article, 5 Ways to Handle Comment Trolls on Social Media by John Brandon observes that while you enjoy the benefits of this tool, there’s a possibility for abuse … Continue reading Social Media Comment Trolls And How To Deal With Them
Other tools — search engines, coupons, retailer emails, etc. — have more overall users, but people who use social media to shop are more apt to be swayed by that use, Epsilon survey finds. Martin Beck on July 13, 2015 Bloomua / Shutterstock.com The use of social media as a consumer shopping aid appears to … Continue reading Survey: Shoppers’ Use Of Social Media Drops, But It Remains Vital To Those Who Use It
Sahail AshrafJuly 12, 2015 One of the things I hear most often from businesses operating solely through Facebook (you’d be surprised at how many there are) is that they’re not reaching as many people as they used to. How do I Improve ‘Reach’ People who know what I do tend to corner me at parties … Continue reading A Day In The Life Of A Social Media Manager (In The World Of Decreasing Facebook Reach)
