Gail OliverJuly 17, 2015 Social media is all about interaction. So, if you are a business on social media here are four easy ways to make sure you are maximizing your presence there and reaching more customers: Respond to Comments – On Facebook, Instagram and Twitter you can reply to comments on your posts, photos, … Continue reading 4 Easy Tips to Help Your Business Succeed on Social Media
Kathleen BoothJuly 17, 2015 [HINT: The answer is YES!] Is your target audience influenced by social media? Will social media really get them to open their pocketbooks? The answer may surprise you. Digital interactions influence 36 cents of every dollar spent in the retail store, or approximately $ 1.1 trillion total according to CMO.com. So … Continue reading Do You Need Social Media For Your Small Business?
Priya Florence ShahJuly 17, 2015 What is social media engagement and how can you increase it? Social media engagement is the Holy Grail of marketing and seems to be just as elusive. It means different things to different people, but to most marketers, it means getting a response from their target audience. It may come … Continue reading 50 Ways To Increase Social Media Engagement
Miriam HaraJuly 17, 2015 In an airport, recently, I came upon an out of home billboard with a prominent headline: The future of sales will be social. I was taken aback by the statement. Hasn’t sales always been social? The very essence of sales is about the building of relationships. Any B2B sales executive will … Continue reading The Future Of Sales Is Social
Meredith RiceJuly 16, 2015 With heavy content saturation across every social channel and the general churn and burn mentality that comes with it, there’s a lot of pressure on brands to be creating new content constantly. Leave it all to the last-minute and figuring out what to post can be incredibly difficult, especially without a … Continue reading How to Create a Social Media Content Calendar [Video Tutorial]
Charlene OldhamJuly 16, 2015 It’s a safe assumption that if you are reading this blog, you’re using social media in some way to grow your business. Maybe you’re building a brand for your website or sharing inspiration to engage your community online. But what if you are creating an event offline? Can social media help … Continue reading How To Use Social Media To Drive Offline Interactions
Kyle WongJuly 16, 2015 We’ve all heard the saying, “A photo is worth a thousand words.” But in today’s marketing landscape, a photo is also worth a thousand words of endorsement. Brands were originally created because businesses needed to convey a specific product identity and distinguish themselves from similar products. It was important to build a trusted household … Continue reading 4 Steps to Attract Customer Photos for Your Brand’s Social Campaigns
Tim AlanJuly 16, 2015 Adding 2.1 million subscribers in Q2 of this year, mobile provider T-Mobile now counts nearly 60 million customers among its ranks. Since 2013, the company has added nearly 15 million new customers, and is within a stone’s throw of surpassing Sprint to become the third-largest provider in the United States (currently, … Continue reading T-Mobile’s (Sometimes) Sarcastic Social Media Presence Pays Off Again
Marc GubertiJuly 16, 2015 When I first came across Twitter Advanced Search, I was absolutely blown away. The advanced search makes it easy to find targeted individuals to interact with and/or market your products to. I learned about Twitter Advanced Search a few months after it was made available to the public, and ever since … Continue reading 10 Ways You Can Use Twitter Advanced Search For Your Social Media Strategy
Vasudha VeerannaJuly 15, 2015 Social media has come to be one of the most essential marketing techniques for all types of businesses, including retail. Although it may be difficult to establish a direct relationship between social media and in-store sales, few would deny the influence that it bears on consumers’ purchase decisions. Nearly 70 percent … Continue reading Guide to Social Media Marketing Strategy for Small Retailers
