Anne KimbrelSeptember 3, 2015 The Minor League Baseball team, the Hillsboro Hops won the Northwest League Championship in 2014 and so far in 2015 they are the season first-half title winners for the second consecutive season. In addition to being baseball champs, the Hillsboro Hops are social media champs by continually thinking outside the … Continue reading How a Minor League Team Uses Social Media to Improve Fan Engagement
Kasia PerzyńskaSeptember 3, 2015 It was on Wednesday evening, February 4th, when Twitter made an agreement with Google to make its 140-character tweets more searchable online. Afterwards, on May 19th, Google was officially given full access to Twitter’s full stream of tweets, commonly called “Firehorse”.This was not the first deal between the two companies, so … Continue reading 7 Twitter SEO Tips: Leverage Your Social Presence For Better Traffic!
Christine SkiffingtonSeptember 3, 2015 One of the greatest advantages of social media is the ability to create a community and casually interact with customers. Not only does this build trust, it also humanizes companies by showcasing a personality and placing a “face” behind the brand. Taking time to setup a strategy for how the business … Continue reading How to Respond to Customers on Social Media
Maddy OsmanSeptember 2, 2015 So, you want to run a contest on your social media channels? We don’t blame you. Contests tend to be one of the most cost-effective ways to gain followers, increase overall engagement and acquire email addresses. But, as with every piece of the social marketing puzzle, there’s certainly a right and … Continue reading Enter to Win: How to Run a Successful Contest on Social
Priya Florence ShahSeptember 1, 2015 When I started reading up about Social ROI, I found it so confusing, I wondered how other business owners were managing to understand it. I’ll be the first to admit I don’t do great with numbers or formulae. But in the process of creating their guides on ROI for social … Continue reading ROI Of Social Media: Why It Matters And How To Measure It
Richard BarkerSeptember 1, 2015 When it comes to your social media marketing effort, increasing your social sharing of the content from your website and blog is paramount to your success. Effective content marketing requires the most number of eyes to see your text, images and video. So, it is important for you to get what … Continue reading How to Use Social Media to Increase Sharing of Your Website and Blog Content
Francesca Di MeglioSeptember 1, 2015 Social media – particularly reviews and user-generated content – is a necessity for small businesses. It fulfills the desire consumers have to engage with brands, helps build trust and respect, and can boost sales. Yet 34 percent of small business owners say they don’t think social media can provide value … Continue reading Social Media: Worth the Hype? You Betcha.
Hannah TregearAugust 31, 2015 As a broadcaster or advertiser, there are countless ways to research your audience, both online and offline. It can however, be a challenge to establish which disciplines are best to accurately analyze your audience, especially as audience behavior is changing so rapidly. Marketers have long relied on market research to decide … Continue reading Marketing: Understanding Television Audiences on Social
Apurva JogAugust 29, 2015 With over 380 million registered users, LinkedIn is one the largest professional networks in the world. It can lead to a lot of engagement and provide you with a platform where you can share updates about your company, news, upcoming events and more. The network allows you to connect with professionals … Continue reading How To Use LinkedIn For Social Media Marketing
Suzanne HoenigAugust 29, 2015 I’ve been a bootstrappy, DIY, organic lead gen, jargon-slinging social media pro since way back. What I mean by that is, my social media and content marketing clients have been small and medium businesses and nonprofits. Even when I work with big Fortune 500 companies, it’s typically with a small internal … Continue reading Can You Calculate Social Media ROI?
