Sarah GoodallNovember 2, 2015 A couple of weeks ago I had lunch with an old friend – we hadn’t seen each other for nearly 12 years. We worked together at IBM and took the CIM Post Graduate Marketing Diploma together and that’s where we had a little giggle. For some reason, I was in possession … Continue reading Are Social Businesses Embracing The “Digital 4Cs” Over “Marketing 4Ps”?
Jeanette RussellNovember 1, 2015 Imagine there is a new, hit show on TV. You’ve vaguely heard about it, but you haven’t seen it yet and you’re not sure if you will. One day, you’re in line at the bank and the person in front of you is raving about how talented the leading actress is. … Continue reading 3 Unique Ways Your Current Donors Can Help You Acquire New Donors With Social Media
Charles HeitzNovember 1, 2015 I wrote the article below 2 years ago today. Much of it still holds true but, I felt it necessary to update the statistics and add some relevant notes as well. Below you’ll find the original article largely intact with notes injected as well as 2 additional social media sites that … Continue reading Top 5 Social Media Sites For Any Business (With Bonus)
Vivienne EganOctober 31, 2015 Pyrotechnics stunt exhibition by “Giant Auto Rodéo”, Ciney, Belgium We are all aware that social media is critical within any sales or marketing campaign. Most of us have used these platforms in relation to promoting a new product, responding to customers or to gain valuable feedback in terms of an ongoing … Continue reading Taking Your PR Stunt to the Next Level Through Social Media
Ruby RusineOctober 31, 2015 Someone on Twitter asked this: What would you recommend to #startups looking to build social media presence? Startups are highly results-driven. Well, every business is (and should be). With the so many “experts” and “gurus,” where should you begin? It’s a jungle out there, and information can be overwhelming. I wrote … Continue reading 10 Tactics to Build Quality Social Media Presence – Startup Tips
Lauren MarcheseOctober 30, 2015 Can social media really function as a force for good? More specifically, can viral campaigns on social networks accomplish real change for the nonprofits that run them? It can be hard for people to take these campaigns seriously. It’s not always clear who exactly will be getting the fundraised money, there’s … Continue reading Do Viral Social Media Campaigns Actually Accomplish Anything?
Miriam HaraOctober 30, 2015 If you think social media is about selling, think again. If you think social media is about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as the expert. After all, you are the expert, right? As the expert, … Continue reading Stop Selling. Start Sharing. It’s What Social Media is All About.
Laura DonovanOctober 30, 2015 A Zombie Apocalypse is quite possibly one of the worst things that could happen, but equally as bad would be a Social Media Marketer that didn’t have the experience or knowledge to handle an apocalyptic situation. If you want to have a successful and smooth Social Media Campaign hiring a professional … Continue reading Hiring a Seasoned Social Media Marketer is Best (Like Rick Leading You in the Zombie Apocalypse)
Miriam HaraOctober 30, 2015 Have brands achieved brand trust through their social media communities? Is the race over? It seems that we only blinked, but most of us in marketing can now say social media as a platform has been around for a considerable time. Over the last decade if not longer, brands have actively … Continue reading Social Media Brand Trust: The Pitfalls and Realities of Earning It.
Venkat ViswanathanOctober 29, 2015 Halloween countdown is kicking into high gear and consumers are abuzz on social channels in preparation for the holiday. With discussions ranging from costume preferences to seasonal movies to candy cravings and more, social media is a treasure trove for uncovering the pulse of Halloween 2015 and what’s different this year … Continue reading Halloween: What’s Trending in Social Media Conversations?
