by Matt Jones April 4, 2016April 4, 2016 Barack Obama’s election heralded a new dawn when it came to digital marketing. Obama was a pioneer of social media during his 2012 election campaign and ended up spending 10 times that of his rival, Mitt Romney ($ 47 million). While small businesses may not have access … Continue reading What Can Small Businesses Learn from The ‘Social Media Election’?
by Susan Friesen April 3, 2016 Follow @https://twitter.com/eVisionMediaApril 3, 2016 If you post it and you Tweet it they will come. Right? Maybe not. While Social Media is an excellent way to build rapport with potential clients, it can’t begin to compare with email marketing for driving sales. Yes, social media is an important part … Continue reading Busting the Myths About Social Media and Email Marketing
by Justin Wilson April 14, 2016 Follow @Jus_WilsonApril 14, 2016 Social media advertising is one of the most powerful marketing mediums you can use. The adverts are easy to set up (Facebook and Twitter have got shareholders to keep happy, remember) and relatively low cost, so the barriers to someone placing a social media advert … Continue reading 7 Mistakes That Your Social Media Ads Should Avoid
by Eric Seal April 1, 2016April 1, 2016 Here’s the state of Social Media Engagement in 2016. We’re in the middle of a social revolution. There are more social media channels than ever. Businesses have doubled their follower counts since 2015 (Source: Forrester). And brands are pumping out more content than ever before. But ROI … Continue reading Is Your Social Media Engagement Falling Behind? Here’s What You Need to Do
by Tom Pick April 1, 2016April 1, 2016 Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. This may be a problem with measurement, or with setting the wrong objectives for social media marketing … Continue reading The Basics of B2B Social Media Marketing Strategy
By Gary Dek April 1st, 2016 The social media strategy you use can determine the success or failure of an online marketing campaign. Many social media managers and website owners don’t do proper research. They are often wasting valuable resources working on social media activities that don’t produce any reward, such as click-through traffic or … Continue reading Top 5 Social Media Marketing Tips For Small Businesses
by Andy Beohar March 31, 2016 Follow @sevenatomsbuzzMarch 31, 2016 If you’re not using a social media calendar to schedule your content, you’re missing out on streamlining your process for maximum effectiveness. Dedicating just a small amount of time to creating and maintaining a calendar can save you big in the long run, and can … Continue reading How to Create an Effective Social Media Calendar in Just 5 Steps
By Steven Eastlack March 31st, 2016 Think back to the last time you shared a post on Facebook or retweeted someone on Twitter. What was going on inside your head at that precise moment? What was it that made you share that post? This is the topic I would like to explore here. How often … Continue reading How To Create Content To Attract Social Shares
by Dale Keipert March 30, 2016 Follow @360InteractiveMarch 30, 2016 There are a lot of ways to measure success. According to a recent survey, the way that most small and medium sized businesses measure the success of their social marketing efforts is through views. In fact, 51% of these businesses measure success by the number … Continue reading How Do You Measure Social Success?
by Kurt Shaver March 30, 2016 Follow @kurtshaverMarch 30, 2016 If you are a fan of college basketball, you know that the following schools made it to the Final Four this weekend: University of North Carolina University of Oklahoma Syracuse University Villanova University The Final Four is one of the most popular sporting events in … Continue reading Social Selling and the Final Four
