by Tukan Das March 29, 2016 Follow @tdasMarch 29, 2016 Many sales pros and B2B marketers have written off social media as a somewhat effective, if difficult to measure, means of increasing brand awareness. Sure, it can get people talking, but it doesn’t do much to directly contribute to the bottom line. If you’ve caught … Continue reading How to Use Social Data for Better Lead Generation
by Luana Spinetti March 28, 2016 Follow @LuanaTFMarch 28, 2016 The idea behind this post came from two simple questions: How can I maximize the marketing power of each social media channel without wasting time and resources? And How to boost blog traffic without relying heavily on Google? Both problems came to me with a … Continue reading Create A Social Media Marketing Chain To Boost Promotion Benefits
Exploring new opportunities to integrate social media into your local brand’s SEO strategy? Columnist Lydia Jorden reviews how to elevate your local search presence using Snapchat and Quora. Lydia Jorden on March 28, 2016 The challenge in an integrated search and social strategy is leveraging popular social platforms to increase website positioning on search engines. Using social media to … Continue reading Leveraging social media for local SEO
For advertisers and brands, search engine marketing (SEM) and search engine optimization (SEO) have been the tried and true methods of reaching customers on the internet. However, the constantly rising popularity of social media is forcing advertisers to sit down and think, “Am I really using the best strategy for my brands now?” So, now … Continue reading SEO vs. Social Media: How to Choose the Best Strategy
by Gary Thompson March 27, 2016 Follow @sociallyINMarch 27, 2016 It has become clear that social media has an undeniably large effect on business. Whether it means entertaining customers across platforms, handling customer concerns, driving sales, or establishing brand image, the importance of the consumer-facing aspect of social media is now common knowledge. However, when … Continue reading Internal Benefits to Becoming a Social Workplace
by Jessica Palmeri March 26, 2016 Follow @palmerij2March 26, 2016 Social media is deeply embedded in our daily lives today — particularly with Millennials. Millennials have been immersed in technology and social media since they were born and they are expected to account for 75 percent of the global workforce by 2025. Given the prevalence … Continue reading 3 Ways to Spot Top Quality Candidates via Social Media Screening
by Mike Moran March 26, 2016 Follow @MikeMoranMarch 26, 2016 This is an old topic–it predates even the term social media. I remember being asked about what to say to lawyers years ago about the “risks of blogging.” But apparently, it’s a topic that has legs, because someone recently asked me this very same question … Continue reading What to Tell Your Legal Department About the Risks of Social Media
How do you know if your social data efforts are making an impact on your business? Columnist Will McInnes outlines some key performance indicators that will help you know if you’re making a difference. Will McInnes on March 25, 2016 So you say you’re a socially savvy marketer — and you’re checking the boxes … Continue reading The 5 KPIs that define a successful social CMO
by Sahail Ashraf March 24, 2016 Follow @TalcontentMarch 24, 2016 Remember when calls-to-action on social media used to be so incredibly spammy that they turned buyers off everywhere? You couldn’t move for CTAs that were loud, in your face and generally extremely pushy. Enough so to make people think that they would steer clear of … Continue reading How To Create Killer Calls To Action On Social Media
by Susan Gilbert March 24, 2016 Follow @SusanGilbertMarch 24, 2016 Would you like to find new prospects with Twitter? You can use this micro blog platform to get your message out there and add leads to your existing sales funnel. Twitter is a perfect venue to communicate with your audience and attract more buyers for … Continue reading Social Selling: How To Find New Prospects With Twitter
