by Shanelle Mullin June 16, 2016June 16, 2016 Seth Godin once said, “You can use social media to turn strangers into friends, friends into customers and customers into salespeople.” Strangers into friends? Of course. Friends into customers? Yep, it’s relatively easy to promote your site (where followers and friends can make a purchase) on social … Continue reading Social Commerce: What It Is, What It Isn’t and Why You Should Care
by Jake Camacho June 17, 2016June 17, 2016 Virtual reality has been an especially hot topic ever since the Oculus Rift first made headlines, and it looks poised to finally swing into full gear this year. Despite some delays, the ultra-hyped Rift has finally started to make its way into consumer’s hands. Emerging alongside it … Continue reading An Introduction To 360° Video For Social Media Marketers
by Sean Hargrave, , Staff Writer, June 16, 2016 Millennials are leading a trend to get news stories through social media — and that means that in more than one in two instances, they don’t even notice the brand the news come from. In Korea and Japan, where using social for news is more … Continue reading Mobile-First Social Millennials Are Consigning News Brands To History
by Brooke B. Sellas June 16, 2016 Follow @madSMscientistJune 16, 2016 Social media experts can be a lifesaver when you’re looking to dip your toe into churning and chaotic online waters. However, with the social media landscape changing … oooh, DAILY … it’s hard for experts to claim territory over each and every social platform. … Continue reading The Secret Social Media Experts Don’t Want You To Know
by Margie Kupfer June 16, 2016June 16, 2016 Social media has had a profound effect on consumer behavior. Consider that nearly half of Americans (47%) say Facebook has the greatest impact on purchase behavior (compared to 24% in 2011). And 50% of all Americans have a Facebook account. It also feels as though there are … Continue reading How Can Brands Combine Social Media And Mobile Marketing?
by Kimberly Lynch June 16, 2016June 16, 2016 Have you ever spent what felt like countless hours researching, editing, analyzing and creating compelling content for your business – only to have it never be read? It can be a pretty frustrating feeling. Here’s the deal: If you want people to read your content, you need … Continue reading 6 Social Media Strategies to Boost Lead Conversions
by Brian Basilico June 16, 2016 Follow @bbasilicoJune 16, 2016 I was given the opportunity to give two different presentations, to two different organizations on the same topic, “How Do I Make Money On Social Media?”. Well, guess what? You can make money on social media. I have done it and my clients have done … Continue reading Are Your Social Media Posts Making You Money?
by Julie Chomiak June 16, 2016June 16, 2016 In this fast moving world, it’s a major accomplishment to launch a small business. There can be years of preparation and when your business is finally open to the public, it’s a huge feat. Yet keeping the momentum going and growing your business takes another level of … Continue reading Your Step-by-Step Guide to Social Media for Small Business
by Randy Milanovic June 15, 2016 Follow @kayak360June 15, 2016 One of the ways I work to extend the reach of my content is to take popular pieces and share them with my network via LinkedIn Pulse. Many of those self-syndicated pieces have been so well-received, they’ve generated big views and many new leads. However, … Continue reading Does Social Posting Still Have a Pulse?
by Neal Schaffer June 15, 2016 Follow @nealschafferJune 15, 2016 Is your organization still living in the social media past? We all know how social listening and social media analytics is important not just for reputation management but more importantly for business intelligence, but most social listening platforms are only providing you data based on … Continue reading Your Social Listening Is Broken. Here’s Why.
