Columnist Jordan Kasteler dishes out his top tactics for getting your audience to like, share, click and comment on your social media posts. Jordan Kasteler on June 21, 2016 at 10:00 am It’s probably one of the most frustrating parts of social media marketing — no engagement. You post day in and day out hoping … Continue reading 10 ways to increase your social media engagement like never before
by Susan Gilbert June 20, 2016 Follow @SusanGilbertJune 20, 2016 Use These 4 Tools to Create the Best Social Media Posts Today I have some great resources that are perfect for posting the best content on social media. Here are four links with tips and tricks to kick start your Monday. When managing your social … Continue reading Improve the Quality of Your Social Media Posts
by Scott D. Smith June 20, 2016June 20, 2016 Corporate social responsibility (CSR) and sustainability have been at the forefront of most companies’ agendas for quite some time – it’s no longer a “nice to have” but a “need to have.” The reality of business today is that clients have customers who want to work … Continue reading 3 Ps of Corporate Social Responsibility
by Personal Branding Blog June 18, 2016June 18, 2016 As social media continues to evolve it is important to connect your personal brand to its followers in a way that builds trust. In order to convert leads into sales you need to build an authentic community. How can your brand convert fans and followers into … Continue reading Social Sales Strategies for Personal Brands
by Steve Hamm June 17, 2016 Follow @maasprosrduJune 17, 2016 If sharing is the name of the game with social media marketing, then creating content that invites Facebook or Twitter followers to do just that would be sufficient. What would you say if we told you that this is actually of secondary importance? One primary … Continue reading Does Your Social Media Marketing Approach Miss A Primary Key Endpoint?
by Ed Leake June 17, 2016June 17, 2016 I’m an advocate of social media. In particular, I talk about its use from a customer service and user experience perspective. But I also know and appreciate that business owners want tangible results from their efforts and marketer’s jobs rely on getting results. ‘Delighting customers’ is just … Continue reading How A Social Media Strategy Map Made Me A Better Marketer
by Shanelle Mullin June 16, 2016June 16, 2016 Seth Godin once said, “You can use social media to turn strangers into friends, friends into customers and customers into salespeople.” Strangers into friends? Of course. Friends into customers? Yep, it’s relatively easy to promote your site (where followers and friends can make a purchase) on social … Continue reading Social Commerce: What It Is, What It Isn’t and Why You Should Care
by Jake Camacho June 17, 2016June 17, 2016 Virtual reality has been an especially hot topic ever since the Oculus Rift first made headlines, and it looks poised to finally swing into full gear this year. Despite some delays, the ultra-hyped Rift has finally started to make its way into consumer’s hands. Emerging alongside it … Continue reading An Introduction To 360° Video For Social Media Marketers
by Sean Hargrave, , Staff Writer, June 16, 2016 Millennials are leading a trend to get news stories through social media — and that means that in more than one in two instances, they don’t even notice the brand the news come from. In Korea and Japan, where using social for news is more … Continue reading Mobile-First Social Millennials Are Consigning News Brands To History
by Brooke B. Sellas June 16, 2016 Follow @madSMscientistJune 16, 2016 Social media experts can be a lifesaver when you’re looking to dip your toe into churning and chaotic online waters. However, with the social media landscape changing … oooh, DAILY … it’s hard for experts to claim territory over each and every social platform. … Continue reading The Secret Social Media Experts Don’t Want You To Know
