Columnist Kerry Jones digs into new research on the role of arousal and dominance in viral sharing. Kerry Jones on June 22, 2016 If you’re looking to attract high engagement through content marketing, it’s essential to understand why people choose to share and interact with content. New research suggests that it’s not just … Continue reading The science of viral content: Why certain emotions ignite social engagement
Social media strategists from HTC, Microsoft, Docusign and Pabst Brewing talk about when it’s right to trendjack, when to adopt the latest social platform and more. Matt McGee on June 21, 2016 When it comes to social media #fails, brands have to expect the worst. “Mistakes will happen even if you have protocols in … Continue reading 6 great takeaways from the Brands Talk Social Media #SocialPro keynote
by Harry Rollason June 21, 2016June 21, 2016 As we all know, we are living in a digital world. A defining characteristic of this digital transformation is the technology we are seeing everywhere, most obviously, in the social realm. Even if we are not immersed in the technology industry, we can’t ignore how social media … Continue reading Social Media Risk Management: How to Evaluate your Liability Before it’s Too Late
by Laura Donovan June 21, 2016 Follow @thewordproJune 21, 2016 In the past few weeks we have spoken with a few business owners who are doing “just fine” with their current marketing and advertising efforts (or lack of effort.) They were all established, small local businesses with a firm foundation in the community. Thus far, … Continue reading If You are Still Ignoring Social Media – Customers May Start to Ignore You
Columnist Jordan Kasteler dishes out his top tactics for getting your audience to like, share, click and comment on your social media posts. Jordan Kasteler on June 21, 2016 at 10:00 am It’s probably one of the most frustrating parts of social media marketing — no engagement. You post day in and day out hoping … Continue reading 10 ways to increase your social media engagement like never before
by Susan Gilbert June 20, 2016 Follow @SusanGilbertJune 20, 2016 Use These 4 Tools to Create the Best Social Media Posts Today I have some great resources that are perfect for posting the best content on social media. Here are four links with tips and tricks to kick start your Monday. When managing your social … Continue reading Improve the Quality of Your Social Media Posts
by Scott D. Smith June 20, 2016June 20, 2016 Corporate social responsibility (CSR) and sustainability have been at the forefront of most companies’ agendas for quite some time – it’s no longer a “nice to have” but a “need to have.” The reality of business today is that clients have customers who want to work … Continue reading 3 Ps of Corporate Social Responsibility
by Personal Branding Blog June 18, 2016June 18, 2016 As social media continues to evolve it is important to connect your personal brand to its followers in a way that builds trust. In order to convert leads into sales you need to build an authentic community. How can your brand convert fans and followers into … Continue reading Social Sales Strategies for Personal Brands
by Steve Hamm June 17, 2016 Follow @maasprosrduJune 17, 2016 If sharing is the name of the game with social media marketing, then creating content that invites Facebook or Twitter followers to do just that would be sufficient. What would you say if we told you that this is actually of secondary importance? One primary … Continue reading Does Your Social Media Marketing Approach Miss A Primary Key Endpoint?
by Ed Leake June 17, 2016June 17, 2016 I’m an advocate of social media. In particular, I talk about its use from a customer service and user experience perspective. But I also know and appreciate that business owners want tangible results from their efforts and marketer’s jobs rely on getting results. ‘Delighting customers’ is just … Continue reading How A Social Media Strategy Map Made Me A Better Marketer
