Tag Archives: Social

Posting to Instagram for Small Biz Marketers: 2016 Social Media Series

by Suzanne Hoenig June 22, 2016 Follow @SMHoenigJune 22, 2016 As part of our ongoing series of social media for today’s one-man-band marketers and those who love them, we’ve been looking at Instagram, both why and how to use it. Last week, we covered some of the benefits of marketing with Instagram. We’ll continue that … Continue reading Posting to Instagram for Small Biz Marketers: 2016 Social Media Series →

The science of viral content: Why certain emotions ignite social engagement

Columnist Kerry Jones digs into new research on the role of arousal and dominance in viral sharing. Kerry Jones on June 22, 2016     If you’re looking to attract high engagement through content marketing, it’s essential to understand why people choose to share and interact with content. New research suggests that it’s not just … Continue reading The science of viral content: Why certain emotions ignite social engagement →

6 great takeaways from the Brands Talk Social Media #SocialPro keynote

Social media strategists from HTC, Microsoft, Docusign and Pabst Brewing talk about when it’s right to trendjack, when to adopt the latest social platform and more. Matt McGee on June 21, 2016   When it comes to social media #fails, brands have to expect the worst. “Mistakes will happen even if you have protocols in … Continue reading 6 great takeaways from the Brands Talk Social Media #SocialPro keynote →

Social Media Risk Management: How to Evaluate your Liability Before it’s Too Late

by Harry Rollason June 21, 2016June 21, 2016 As we all know, we are living in a digital world. A defining characteristic of this digital transformation is the technology we are seeing everywhere, most obviously, in the social realm. Even if we are not immersed in the technology industry, we can’t ignore how social media … Continue reading Social Media Risk Management: How to Evaluate your Liability Before it’s Too Late →

If You are Still Ignoring Social Media – Customers May Start to Ignore You

by Laura Donovan June 21, 2016 Follow @thewordproJune 21, 2016 In the past few weeks we have spoken with a few business owners who are doing “just fine” with their current marketing and advertising efforts (or lack of effort.) They were all established, small local businesses with a firm foundation in the community. Thus far, … Continue reading If You are Still Ignoring Social Media – Customers May Start to Ignore You →