by Margie Kupfer June 16, 2016June 16, 2016 Social media has had a profound effect on consumer behavior. Consider that nearly half of Americans (47%) say Facebook has the greatest impact on purchase behavior (compared to 24% in 2011). And 50% of all Americans have a Facebook account. It also feels as though there are … Continue reading How Can Brands Combine Social Media And Mobile Marketing?
Tag Archives: Social
6 Social Media Strategies to Boost Lead Conversions
by Kimberly Lynch June 16, 2016June 16, 2016 Have you ever spent what felt like countless hours researching, editing, analyzing and creating compelling content for your business – only to have it never be read? It can be a pretty frustrating feeling. Here’s the deal: If you want people to read your content, you need … Continue reading 6 Social Media Strategies to Boost Lead Conversions
Are Your Social Media Posts Making You Money?
by Brian Basilico June 16, 2016 Follow @bbasilicoJune 16, 2016 I was given the opportunity to give two different presentations, to two different organizations on the same topic, “How Do I Make Money On Social Media?”. Well, guess what? You can make money on social media. I have done it and my clients have done … Continue reading Are Your Social Media Posts Making You Money?
Your Step-by-Step Guide to Social Media for Small Business
by Julie Chomiak June 16, 2016June 16, 2016 In this fast moving world, it’s a major accomplishment to launch a small business. There can be years of preparation and when your business is finally open to the public, it’s a huge feat. Yet keeping the momentum going and growing your business takes another level of … Continue reading Your Step-by-Step Guide to Social Media for Small Business
Does Social Posting Still Have a Pulse?
by Randy Milanovic June 15, 2016 Follow @kayak360June 15, 2016 One of the ways I work to extend the reach of my content is to take popular pieces and share them with my network via LinkedIn Pulse. Many of those self-syndicated pieces have been so well-received, they’ve generated big views and many new leads. However, … Continue reading Does Social Posting Still Have a Pulse?
Your Social Listening Is Broken. Here’s Why.
by Neal Schaffer June 15, 2016 Follow @nealschafferJune 15, 2016 Is your organization still living in the social media past? We all know how social listening and social media analytics is important not just for reputation management but more importantly for business intelligence, but most social listening platforms are only providing you data based on … Continue reading Your Social Listening Is Broken. Here’s Why.
Social intelligence platform Unmetric launches Discover feature so marketers can see what other marketers have done
To focus brainstorming in a new campaign, marketers can find paid or organic posts by brands in their industry around popular topics. Barry Levine on June 15, 2016 An image board in Unmetric’s new Discover feature When a brand wants to conduct a social media or other online campaign, the first step is to … Continue reading Social intelligence platform Unmetric launches Discover feature so marketers can see what other marketers have done
5 Ways to Incorporate Sponsors on Social Media
by Sabrina Turman June 15, 2016June 15, 2016 Whether it’s an event, a yearlong partnership or a short-term promotion, sponsorships are a part of any good business’ marketing efforts. When a sponsorship contract is underway, one of the terms you can include is a social media component. Social media can sometimes be hard to … Continue reading 5 Ways to Incorporate Sponsors on Social Media
5 Social Media Myths Debunked
by Justin Wilson June 14, 2016 Follow @Jus_WilsonJune 14, 2016 There is an awful lot written about social media. In one article, it is the savior of the planet, in another, it is the start of the demise of mankind. Regardless of your point of view (probably somewhere in between these two I guess), there … Continue reading 5 Social Media Myths Debunked
What Social Impact Is and How to Measure It Effectively
by Lindsay J.K. Nichols June 14, 2016June 14, 2016 Impact. What a loaded word. It means so many things to so many people. In my career in nonprofit communications, I have used “impact” so much that I all but want to throw it out the window. But here’s why I can’t: impact is at the … Continue reading What Social Impact Is and How to Measure It Effectively
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