To focus brainstorming in a new campaign, marketers can find paid or organic posts by brands in their industry around popular topics. Barry Levine on June 15, 2016 An image board in Unmetric’s new Discover feature When a brand wants to conduct a social media or other online campaign, the first step is to … Continue reading Social intelligence platform Unmetric launches Discover feature so marketers can see what other marketers have done
by Sabrina Turman June 15, 2016June 15, 2016 Whether it’s an event, a yearlong partnership or a short-term promotion, sponsorships are a part of any good business’ marketing efforts. When a sponsorship contract is underway, one of the terms you can include is a social media component. Social media can sometimes be hard to … Continue reading 5 Ways to Incorporate Sponsors on Social Media
by Justin Wilson June 14, 2016 Follow @Jus_WilsonJune 14, 2016 There is an awful lot written about social media. In one article, it is the savior of the planet, in another, it is the start of the demise of mankind. Regardless of your point of view (probably somewhere in between these two I guess), there … Continue reading 5 Social Media Myths Debunked
by Lindsay J.K. Nichols June 14, 2016June 14, 2016 Impact. What a loaded word. It means so many things to so many people. In my career in nonprofit communications, I have used “impact” so much that I all but want to throw it out the window. But here’s why I can’t: impact is at the … Continue reading What Social Impact Is and How to Measure It Effectively
by Tahir Akbar June 14, 2016 Follow @tahirakbrJune 14, 2016 Business ethics are essential component of any business strategy. Particularly, if we discuss the outbound communications like marketing and PR; ethics stand as even more vital element to be taken care of. The modern corporate code of conduct is depiction of professional ethics that an … Continue reading 7 Fundamental Ethics of Social Media Marketing
by Jeff Bullas June 14, 2016June 14, 2016 Running a social marketing campaign is a great way to build your email list and generate more engagement with customers and fans. A social media contest could be as simple as running a small sweepstakes, or as complex as running a photo contest that includes social sharing, … Continue reading The Top 5 Apps For Your Next Social Media Contest
by Suzanne Hoenig June 14, 2016 Follow @SMHoenigJune 14, 2016 Last week, we looked at Instagram in the abstract — as something Margaret Atwood may have written at the turn of the century — and then, with a high-level geopolitical analysis — because I fancy the work that Stratfor and the like do for our … Continue reading Instagram Pros and Cons for Small Business Marketers: 2016 Social Media Series
by Dhariana Lozano June 13, 2016 Follow @DhariLoJune 13, 2016 Sometimes after you finally find the perfect image, spend time to edit it just right, then… well nothing, because you’ve drawn a blank about your caption! It can be really easy to get stuck when its time to write your messaging. Stare blankly at your … Continue reading 6 Ideas for Creating Your Next Social Media Caption
by Angela Hausman, PhD June 13, 2016 Follow @MarketingLetterJune 13, 2016 Clients are sometimes surprised to discover my recommendations for how often you should post to social media. They fear they’ll be viewed as spam by their followers. What they’re not realizing is that any single post reaches a small fraction of your audience, regardless … Continue reading How Often You Should Post to Social Media?
by Will Fanguy June 12, 2016 Follow @willfanguyJune 12, 2016 How many times have you heard the saying “A picture is worth a thousand words”? It’s become cliché, but it’s true. People respond to images more often and with greater enthusiasm than they do with text-only content. When it comes to marketing and engagement, it’s … Continue reading How to Optimize Your Images for Social Media Mastery
