Bob Hutchins — December 21, 2016 Follow @Bobhutchins— December 21, 2016 Social media marketing is not just throwing a handful of darts and seeing what sticks. It’s calculated, strategic and methodical. And while the process isn’t perfectly formulaic every single time, there are some basic steps that apply in nearly every situation. 12 Steps to … Continue reading The 12-Step Process to Building a Powerful Social Campaign
James Scherer — November 25, 2016 — November 25, 2016 Social media has been around long enough that you’re already sold on the need. But a complete social media marketing plan? That’s a bit more complicated. Luckily, one of the best parts of the modern age is that information is out there. Some of it … Continue reading Social Media Marketing Plan: An 11-Step Template
Alex Cyphers — December 23, 2016 — December 23, 2016 Effective social media marketing pays back in terms of successful businesses. A recent study suggests that social media recommendations lead to almost 30 percent of all websites’ overall traffic. So, if your business website is not benefiting from social media, then you may need to … Continue reading Six Effective Social Media Marketing Tips
Wesley Cherisien — December 23, 2016 — December 23, 2016 More and more businesses today are bringing about a positive change in their organizational model to be able to make an impactful contribution to the world. That is why we are seeing many high profile individuals take on the role of social entrepreneurs and coming … Continue reading How Social Entrepreneurship is Changing the Way Business is Done
Brittany Berger — December 23, 2016 Follow @bberg1010— December 23, 2016 My marketing career is still young, but if there’s one thing that’s become crystal clear so far, it’s that in-house and agency marketing jobs might as well be different fields completely. Sure, the end result is ideally the same: campaigns that rock people’s socks … Continue reading User Recommended: Our 13 Favorite Social Media Marketing Tools for Agencies
by Ulrik Bo Larsen, Op-Ed Contributor, December 22, 2016 The digital marketing landscape is in a constant state of flux, and brands must be up to date on the latest trends to stay relevant. Social media, mobile and digital play an increasing role in our lives, presenting marketers with new opportunities to reach and engage … Continue reading Digital, Social Opportunities For Marketers In 2017
Angela Hausman, PhD — December 9, 2016 Follow @MarketingLetter— December 9, 2016 I got this great infographic about containing 115 facts about social media and I couldn’t wait to share them with you. Not all this information is earth-shattering, but having it all in one place is a great tool. I’m gonna print it out … Continue reading 115 Facts About Social Media to Plan Digital Marketing Strategy
Danielle Winski — December 23, 2016 — December 23, 2016 Do you know how social media and crochet are similar? Find out in this post! Crocheting is a craft I learned as a young girl while sitting on my great grandmother’s lap. Crochet involves connecting one chained loop to another in a pattern that magically … Continue reading Social Media and Crochet: The Surprising Similarities that Will Blow Your Mind
MRM//McCann’s Randi Rosenfeld says nowadays the ‘social media war room’ is more of a mentality for how her team works everyday. Amy Gesenhues on December 23, 2016 In August, Marketing Land talked with IHOP CMO Kirk Thompson about how his brand continues to engage its 3.5 million Facebook fans. During the conversation, Thompson mentioned a … Continue reading The social media war room as a mentality: 5 questions with MRM//McCann’s VP of social strategy
Carol Stephen — December 22, 2016 Follow @Carol_Stephen— December 22, 2016 How to Engage on Social Media: Instagram Photo by zoonabar Instagram is Serious Business Some people think that Instagram is all pretty pictures–which it is–partly. But Instagram is also a serious business, with 28% of adult Internet users on board. People mostly use Instagram … Continue reading How to Engage on Social Media: Instagram
