Brittany Berger — December 23, 2016 Follow @bberg1010— December 23, 2016 My marketing career is still young, but if there’s one thing that’s become crystal clear so far, it’s that in-house and agency marketing jobs might as well be different fields completely. Sure, the end result is ideally the same: campaigns that rock people’s socks … Continue reading User Recommended: Our 13 Favorite Social Media Marketing Tools for Agencies
by Ulrik Bo Larsen, Op-Ed Contributor, December 22, 2016 The digital marketing landscape is in a constant state of flux, and brands must be up to date on the latest trends to stay relevant. Social media, mobile and digital play an increasing role in our lives, presenting marketers with new opportunities to reach and engage … Continue reading Digital, Social Opportunities For Marketers In 2017
Angela Hausman, PhD — December 9, 2016 Follow @MarketingLetter— December 9, 2016 I got this great infographic about containing 115 facts about social media and I couldn’t wait to share them with you. Not all this information is earth-shattering, but having it all in one place is a great tool. I’m gonna print it out … Continue reading 115 Facts About Social Media to Plan Digital Marketing Strategy
Danielle Winski — December 23, 2016 — December 23, 2016 Do you know how social media and crochet are similar? Find out in this post! Crocheting is a craft I learned as a young girl while sitting on my great grandmother’s lap. Crochet involves connecting one chained loop to another in a pattern that magically … Continue reading Social Media and Crochet: The Surprising Similarities that Will Blow Your Mind
MRM//McCann’s Randi Rosenfeld says nowadays the ‘social media war room’ is more of a mentality for how her team works everyday. Amy Gesenhues on December 23, 2016 In August, Marketing Land talked with IHOP CMO Kirk Thompson about how his brand continues to engage its 3.5 million Facebook fans. During the conversation, Thompson mentioned a … Continue reading The social media war room as a mentality: 5 questions with MRM//McCann’s VP of social strategy
Carol Stephen — December 22, 2016 Follow @Carol_Stephen— December 22, 2016 How to Engage on Social Media: Instagram Photo by zoonabar Instagram is Serious Business Some people think that Instagram is all pretty pictures–which it is–partly. But Instagram is also a serious business, with 28% of adult Internet users on board. People mostly use Instagram … Continue reading How to Engage on Social Media: Instagram
Arpan Shah — December 21, 2016 Follow @arpanshah1990— December 21, 2016 Social media campaigns are effective tool to reach out to the target audience for all marketers and brands. No matter what the size of your budget is one has to assign a chunk to the social media promotions. Recent presidential elections in the USA … Continue reading Build Your Social Media Strategy On The Age-old Principle: Less Is More
Erika Montgomery — December 21, 2016 Follow @PublicityErika— December 21, 2016 Don’t miss these tips for creating an engaging social media marketing campaign. Social media has the potential to catapult a business to great heights if you use it well. Your goal is to ensure as many people as possible know about your services, and … Continue reading Engaging Social Media Ideas for Small Businesses
Arik Hanson — December 20, 2016 — December 20, 2016 If you work in the world of social media marketing, your days are most likely filled with: Creating content Meetings Managing communities More meetings Developing dashboards Even more meetings And more meetings Fact it–you’re busy. Head down, hair on fire, 24/7, 365. That’s just the … Continue reading When Was the Last Time You Conducted a Social Content Audit?
Ryan Scott — December 19, 2016 Follow @causecast— December 19, 2016 Business leaders know that their companies need to give back through volunteering and giving, and they do. But they’re not always sure where their companies should give back. According to Giving USA, 2015 was America’s most generous year ever, with corporate giving ($ 18.45 … Continue reading Choosing Social Causes That Make Sense For Your Company
