Amy Campbell — March 22, 2017 — March 22, 2017 What’s happening with Wendy’s Twitter? Wendy’s kicked off 2017 with a bold move. After a Twitter user challenged the age-old tagline that Wendy’s beef is fresh and never frozen, the fast food chain shifted the tone of its replies from friendly to sassy with one … Continue reading Being Wendy’s: the Risk and Reward of Going Rogue on Social Media
Lindsey Smith — March 21, 2017 — March 21, 2017 Social Media can help you to grow your business – by attracting new customers, by strengthening your relationships with your customers, and by getting customers to refer your business to their friends and colleagues. The key to making this happen is to learn how to … Continue reading 5 Social Media Customer Engagement Tips
Sara Stokes — March 21, 2017 — March 21, 2017 So, you have a great company. You have amazing products and services, tons of experience in your industry, and awesome employees. You were smart enough to realize you need a presence on social media, so you set up a Facebook business page. Fantastic! But…after three … Continue reading How to Promote Your Social Media Pages Within Your Business
Mark Gandey — March 18, 2017 Follow @GiraffeSM— March 18, 2017 These social media marketing chrome extensions can help streamline your processes and open up your strategy to even bigger results. If you’re not already utilising social media marketing Chrome extensions to help you to get the most out of your time, I urge you … Continue reading The Best Social Media Marketing Chrome Extensions
By Aleh Barysevich March 17th, 2017 Since brand presence on social media became essential, social media monitoring became a regular part of every marketer’s job. The issue, as with many digital marketing activities, is that manual monitoring is time-consuming and cumbersome to the point that one can’t possibly perform it well with no help from technology. … Continue reading Top 5 Social Media Monitoring Tools To Track Your Brand Keywords
Bob Hutchins — March 14, 2017 Follow @Bobhutchins— March 14, 2017 Gary Vaynerchuk uses a term for describing social media posts that I really like. He calls these posts “micro-content.” Bits and pieces that make up a larger story. Micro-content doesn’t define a brand in and of itself; it doesn’t tell the whole story. Instead, … Continue reading Science Says There’s a Right Time to Post to Social Media
Jefri Yonata — March 10, 2017 — March 10, 2017 Your audience is watching a lot of social videos. Video content had been taking over the Internet rapidly ever since smartphones started being mass-produced and social media’s popularity rose. In fact, over 70% of Internet users are routine viewers of social videos. Animoto surveyed over … Continue reading 5 Ultimate Rules of Thumb for Making the Perfect Social Video
Annaliese Henwood — March 16, 2017 Follow @MktgInnovator— March 16, 2017 The headline of this article asks whether you want to improve your social media marketing. It was a trick question. You should always want to improve on your social activity. There is always more you can do and learn no matter how long you’ve … Continue reading Want to Improve Your Social Media Marketing? Ask These 5 Questions
Rachel Romoff — March 15, 2017 — March 15, 2017 One of the biggest hurdles to scaling social customer service in the contact center is entrusting agents with handling very public customer interactions via social media. The last thing contact center managers want is that dreaded call from the PR or Marketing department saying that … Continue reading Prepping Agents for the Social Media Spotlight
Charlie Brown — March 15, 2017 — March 15, 2017 For a business to thrive, it must have a great reputation. The number of new clients you get is entirely dependent on that. Even moreso, the volume of repeat customers heavily relies on the overall reputation of your business / brand. In a society driven … Continue reading 5 Secrets to Build Your Online Reputation Through Social Media
