Michael Ray Newman — May 23, 2017 Follow @ZZICEO— May 23, 2017 Social media has its share of critics, who claim it ruins personal relationships by eroding social skills and setting unrealistic expectations. But according to techno-sociologist Zeynep Tufekci, social media can actually strengthen relationships by allowing people to communicate in new ways. These benefits … Continue reading How to Use Social Media to Enhance Relationships and Make Sales
Tag Archives: Social
7 Social Media Sins (And How to Repent)
Megan Ingenbrandt — May 23, 2017 Follow @mingenbrandt21— May 23, 2017 The beginning of the year is all about making changes. Whether it’s getting healthy or saving money, the new year means you can start fresh. And the same goes for social media. Social media is about connecting, building relationships, and networking. Unfortunately, the art … Continue reading 7 Social Media Sins (And How to Repent)
Here’s the One Social Media Strategy That Works on Any Platform
Spencer X. Smith — May 23, 2017 Follow @spencerXsays— May 23, 2017 In the early 2000s, I was the drummer for a small rock band. I also booked the shows. I realized early on that success as a rock band — just like anything else — was more about networking and less about talent. Band … Continue reading Here’s the One Social Media Strategy That Works on Any Platform
Email vs. social: Which works best for B2C?
When you have limited time and resources, how do you choose which channel to focus on? Columnist Jordan Kasteler lays out the pros and cons of email marketing and social media to help you decide. Jordan Kasteler on May 23, 2017 If you’re a busy professional with a digital company, you’ve likely lamented a … Continue reading Email vs. social: Which works best for B2C?
Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds
Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds by Laurie Sullivan @lauriesullivan, May 22, 2017 Yelp has commissioned a survey from Nielsen, which argues that review sites drive higher conversions than search and social media. The survey of 2,000 U.S. adults, conducted late last year and released Monday, found that 92% of … Continue reading Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds
Trend: Repurposing Snapchat Stories Across Other Social Media Channels
Arik Hanson — May 22, 2017 — May 22, 2017 We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. And how companies should start paying attention because “stories” are the new news feed (that’s questionable at best, in my … Continue reading Trend: Repurposing Snapchat Stories Across Other Social Media Channels
Why Most B2B Social Media Programs Fail to Generate Real Leads
Susan Tatum — May 22, 2017 — May 22, 2017 If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the most popular networks? Would I find the pages fairly active with summaries and links to … Continue reading Why Most B2B Social Media Programs Fail to Generate Real Leads
Social Media – Have a Focus and Keep it Simple
Brent Pohlman — May 21, 2017 Follow @brentpohlman— May 21, 2017 I am finding myself overthinking a number of items lately. Marketing is one of these areas. I am back to realizing that I need to go back to a more consistent content strategy. Today, I am revisiting this theory and I am actually seeing … Continue reading Social Media – Have a Focus and Keep it Simple
The Cult of CSR – Marketing Money Maker or Social Extortion?
David Murdico — May 18, 2017 Follow @DavidMurdico— May 18, 2017 What likely began as a feel-good thing for companies to do with some extra scratch laying around, and a sound tax dodge, corporate social responsibility has turned into a marketing ploy at best – a socially mandated obligation at worst. TOMS Shoes is one … Continue reading The Cult of CSR – Marketing Money Maker or Social Extortion?
Using search and social to support TV advertising
Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers activated by your television ads. Justin Freid on May 19, 2017 Brands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in … Continue reading Using search and social to support TV advertising
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