Greetje den Holder — June 2, 2017 Follow @GdenHolder— June 2, 2017 Last year, I wrote a blog called ‘How to Start a Social Business’ as I was interested in the concept of starting a business without making profits for investors but for the community. A social business requires a social entrepreneur, so I wrote … Continue reading A Fascinating Example of Social Business
Recently acquired by Pinboard, the site will stay online but stop taking bookmarks on June 15. Matt McGee on June 2, 2017 Delicious.com, once the internet’s top social bookmarking site, is shutting down later this month. The announcement Thursday came from Maciej Ceglowski — owner and creator of Pinboard, a competing bookmarking service — … Continue reading Social bookmarking pioneer Delicious heads to the dead pool
Robin Singh — May 31, 2017 — May 31, 2017 There are a few important similarities between knowledge management and social media. We use them both to obtain and access new information with the use of technology. Moreover, both of them require individuals to provide new inputs and create new content intended for sharing. However, … Continue reading Role of Social Media in Knowledge Management
Susan Gilbert — May 31, 2017 Follow @SusanGilbert— May 31, 2017 The Output-Input Balancing Act of Social Networking Have you ever been part of a conversation where one person is doing all of the talking? You can’t get a word in edgewise and you find a way to leave as soon as possible. The same … Continue reading How to Find the Right Balance in Social Media
By Disha Dinesh May 31st, 2017 Social media was once regarded as the marketing wild card – a platform that was more of a luxury than a necessity for brands. Today, social media marketing is mainstream, and businesses that haven’t invested in it are losing market share to their competitors. To ensure that yours doesn’t, … Continue reading What Is In A Social Media Marketing Plan
Is social a key element of your demand generation strategy? If not, it needs to be. Contributor Will McInnes walks you through three ways to use social for demand generation. Will McInnes on May 31, 2017 I can’t be the only CMO focusing on and prioritizing the measurement of the real bottom line of … Continue reading Demand generation’s next frontier: 3 ways to tap into social to get more leads
Rahis Saifi — May 30, 2017 Follow @57rahis— May 30, 2017 Everyone wants to rank better on Google; no one wants to be on page 2 or 3 in a Google search result. It’s no surprise that this is why you’re reading this article; you want to rank better too. If you’re anything like me, … Continue reading How Social Media Marketing Stabilize Your Google Ranking
Mona Hellenkemper — May 30, 2017 — May 30, 2017 Likes, comments, and shares are the currency of social networks like Facebook, Instagram and Twitter: The higher an influencer’s engagement rates are, the more valuable the influencer is for brands. Forms of engagement such as comments and likes show precisely what users love and what … Continue reading Ignoring Engagement On Social Networks Could Be Disastrous For Your Influencer Marketing Campaign!
Arik Hanson — May 26, 2017 — May 26, 2017 I recently had coffee with a younger colleague who plays a key social role for a fairly large company here in Minneapolis. He/she was sharing a story I’ve been hearing more and more lately. Essentially it boiled down to this: There’s no one in the … Continue reading Yes, We Have a Social Media Mentor Problem
Spencer X. Smith — May 26, 2017 Follow @spencerXsays— May 26, 2017 Now that it’s possible to buy ‘likes’ by investing in paid reach on social media, some brands have almost completely abandoned their organic social media efforts. They’re focusing on optimizing their ads and targeting the right demographics, and they’re obsessed with the ROI … Continue reading What’s the Real Cost of a ‘Like’ on Social Media?
